Marketing decision making: concepts and strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin [u.a.]
1976
|
| Schlagworte: | |
| Beschreibung: | XVIII, 781 S. zahlr. graph. Darst. |
| ISBN: | 0256017999 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003232055 | ||
| 003 | DE-604 | ||
| 005 | 20150928 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| eng d | ||
| 020 | |a 0256017999 |9 0-256-01799-9 | ||
| 035 | |a (OCoLC)2097058 | ||
| 035 | |a (DE-599)BVBBV003232055 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-188 |a DE-83 | ||
| 050 | 0 | |a HF5415.125 | |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |0 (DE-588)137931549 |4 aut | |
| 245 | 1 | 0 | |a Marketing decision making |b concepts and strategy |c David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin [u.a.] |c 1976 | |
| 300 | |a XVIII, 781 S. |b zahlr. graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entscheidungsmodell |0 (DE-588)4121201-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Entscheidungsmodell |0 (DE-588)4121201-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Hills, Gerald E. |e Verfasser |4 aut | |
| 700 | 1 | |a Woodruff, Robert B. |e Verfasser |0 (DE-588)170365077 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002032505 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117575616954368 |
|---|---|
| any_adam_object | |
| author | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
| author_GND | (DE-588)137931549 (DE-588)170365077 |
| author_facet | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
| author_role | aut aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc g e h ge geh r b w rb rbw |
| building | Verbundindex |
| bvnumber | BV003232055 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 |
| callnumber-search | HF5415.125 |
| callnumber-sort | HF 45415.125 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)2097058 (DE-599)BVBBV003232055 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003232055 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:35Z |
| institution | BVB |
| isbn | 0256017999 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002032505 |
| oclc_num | 2097058 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-188 DE-83 |
| owner_facet | DE-384 DE-703 DE-188 DE-83 |
| physical | XVIII, 781 S. zahlr. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Cravens, David W. Verfasser (DE-588)137931549 aut Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff Homewood, Ill. [u.a.] Irwin [u.a.] 1976 XVIII, 781 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsmodell (DE-588)4121201-0 s DE-604 Entscheidungsprozess (DE-588)4121202-2 s 1\p DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser (DE-588)170365077 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing decision making concepts and strategy Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4121201-0 (DE-588)4037589-4 |
| title | Marketing decision making concepts and strategy |
| title_auth | Marketing decision making concepts and strategy |
| title_exact_search | Marketing decision making concepts and strategy |
| title_full | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_fullStr | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_full_unstemmed | Marketing decision making concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff |
| title_short | Marketing decision making |
| title_sort | marketing decision making concepts and strategy |
| title_sub | concepts and strategy |
| topic | Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing - Gestion Marketing Decision making Marketing Management Entscheidungsprozess Entscheidungsmodell |
| work_keys_str_mv | AT cravensdavidw marketingdecisionmakingconceptsandstrategy AT hillsgeralde marketingdecisionmakingconceptsandstrategy AT woodruffrobertb marketingdecisionmakingconceptsandstrategy |