Marketing fundamentals: Text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1974
|
| Series: | The Wiley marketing series.
|
| Subjects: | |
| Physical Description: | XIII, 576 S. graph.Darst. |
| ISBN: | 0471541052 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T15:55:59Z |
| institution | BVB |
| isbn | 0471541052 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002006573 |
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| physical | XIII, 576 S. graph.Darst. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
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| publisher | Wiley |
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| series2 | The Wiley marketing series. |
| spelling | Lipson, Harry A. Verfasser aut Marketing fundamentals Text and cases Harry A. Lipson ; John R. Darling* New York Wiley 1974 XIII, 576 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley marketing series. Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Darling, John R. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lipson, Harry A. Darling, John R. Marketing fundamentals Text and cases Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing fundamentals Text and cases |
| title_auth | Marketing fundamentals Text and cases |
| title_exact_search | Marketing fundamentals Text and cases |
| title_full | Marketing fundamentals Text and cases Harry A. Lipson ; John R. Darling* |
| title_fullStr | Marketing fundamentals Text and cases Harry A. Lipson ; John R. Darling* |
| title_full_unstemmed | Marketing fundamentals Text and cases Harry A. Lipson ; John R. Darling* |
| title_short | Marketing fundamentals |
| title_sort | marketing fundamentals text and cases |
| title_sub | Text and cases |
| topic | Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT lipsonharrya marketingfundamentalstextandcases AT darlingjohnr marketingfundamentalstextandcases |