APA (7th ed.) Citation

Lipson, H. A., & Darling, J. R. (1974). Marketing fundamentals: Text and cases. Wiley.

Chicago Style (17th ed.) Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. New York: Wiley, 1974.

MLA (9th ed.) Citation

Lipson, Harry A., and John R. Darling. Marketing Fundamentals: Text and Cases. Wiley, 1974.