Advertising and competition: Theory, measurement, fact
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Ballinger
1974
|
| Subjects: | |
| Physical Description: | XIII, 190 S. |
| ISBN: | 088410253X |
Staff View
MARC
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Record in the Search Index
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| author | Ferguson, James M. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003183977 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:54:55Z |
| institution | BVB |
| isbn | 088410253X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001999042 |
| oclc_num | 1054399 |
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| physical | XIII, 190 S. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Ballinger |
| record_format | marc |
| spelling | Ferguson, James M. Verfasser aut Advertising and competition Theory, measurement, fact Cambridge, Mass. Ballinger 1974 XIII, 190 S. txt rdacontent n rdamedia nc rdacarrier Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Wettbewerb (DE-588)4065835-1 s DE-604 |
| spellingShingle | Ferguson, James M. Advertising and competition Theory, measurement, fact Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd Wettbewerb (DE-588)4065835-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4065835-1 |
| title | Advertising and competition Theory, measurement, fact |
| title_auth | Advertising and competition Theory, measurement, fact |
| title_exact_search | Advertising and competition Theory, measurement, fact |
| title_full | Advertising and competition Theory, measurement, fact |
| title_fullStr | Advertising and competition Theory, measurement, fact |
| title_full_unstemmed | Advertising and competition Theory, measurement, fact |
| title_short | Advertising and competition |
| title_sort | advertising and competition theory measurement fact |
| title_sub | Theory, measurement, fact |
| topic | Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd Wettbewerb (DE-588)4065835-1 gnd |
| topic_facet | Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung Wettbewerb |
| work_keys_str_mv | AT fergusonjamesm advertisingandcompetitiontheorymeasurementfact |