Advertising and competition: Theory, measurement, fact
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Ballinger
1974
|
| Schlagworte: | |
| Beschreibung: | XIII, 190 S. |
| ISBN: | 088410253X |
Internformat
MARC
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|---|---|---|---|
| 001 | BV003183977 | ||
| 003 | DE-604 | ||
| 005 | 20140212 | ||
| 007 | t | ||
| 008 | 900725s1974 |||| 00||| eng d | ||
| 020 | |a 088410253X |9 0-88410-253-X | ||
| 035 | |a (OCoLC)1054399 | ||
| 035 | |a (DE-599)BVBBV003183977 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-739 |a DE-19 |a DE-706 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QC 133 |0 (DE-625)141251: |2 rvk | ||
| 100 | 1 | |a Ferguson, James M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and competition |b Theory, measurement, fact |
| 264 | 1 | |a Cambridge, Mass. |b Ballinger |c 1974 | |
| 300 | |a XIII, 190 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Concurrence | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Publicité - Taux de rendement | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Rate of return | |
| 650 | 4 | |a Competition | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerb |0 (DE-588)4065835-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Wettbewerb |0 (DE-588)4065835-1 |D s |
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Datensatz im Suchindex
| _version_ | 1804117471057149952 |
|---|---|
| any_adam_object | |
| author | Ferguson, James M. |
| author_facet | Ferguson, James M. |
| author_role | aut |
| author_sort | Ferguson, James M. |
| author_variant | j m f jm jmf |
| building | Verbundindex |
| bvnumber | BV003183977 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 133 |
| ctrlnum | (OCoLC)1054399 (DE-599)BVBBV003183977 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003183977 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:54:55Z |
| institution | BVB |
| isbn | 088410253X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001999042 |
| oclc_num | 1054399 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-739 DE-19 DE-BY-UBM DE-706 DE-188 |
| owner_facet | DE-384 DE-703 DE-739 DE-19 DE-BY-UBM DE-706 DE-188 |
| physical | XIII, 190 S. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Ballinger |
| record_format | marc |
| spelling | Ferguson, James M. Verfasser aut Advertising and competition Theory, measurement, fact Cambridge, Mass. Ballinger 1974 XIII, 190 S. txt rdacontent n rdamedia nc rdacarrier Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Wettbewerb (DE-588)4065835-1 s DE-604 |
| spellingShingle | Ferguson, James M. Advertising and competition Theory, measurement, fact Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd Wettbewerb (DE-588)4065835-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4065835-1 |
| title | Advertising and competition Theory, measurement, fact |
| title_auth | Advertising and competition Theory, measurement, fact |
| title_exact_search | Advertising and competition Theory, measurement, fact |
| title_full | Advertising and competition Theory, measurement, fact |
| title_fullStr | Advertising and competition Theory, measurement, fact |
| title_full_unstemmed | Advertising and competition Theory, measurement, fact |
| title_short | Advertising and competition |
| title_sort | advertising and competition theory measurement fact |
| title_sub | Theory, measurement, fact |
| topic | Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung (DE-588)4065541-6 gnd Wettbewerb (DE-588)4065835-1 gnd |
| topic_facet | Concurrence Publicité Publicité - Taux de rendement Advertising Advertising Rate of return Competition Werbung Wettbewerb |
| work_keys_str_mv | AT fergusonjamesm advertisingandcompetitiontheorymeasurementfact |