Social marketing: perspectives and viewpoints
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin [u.a.]
1973
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XIII, 505 S. graph. Darst. |
| ISBN: | 0256002843 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV003183074 | ||
| 003 | DE-604 | ||
| 005 | 20180306 | ||
| 007 | t | ||
| 008 | 900725s1973 d||| |||| 00||| eng d | ||
| 020 | |a 0256002843 |9 0-256-00284-3 | ||
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| 035 | |a (DE-599)BVBBV003183074 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lazer, William |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b perspectives and viewpoints |c William Lazer ; Eugene J. Kelley |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin [u.a.] |c 1973 | |
| 300 | |a XIII, 505 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Sociale aspecten |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Rolle |0 (DE-588)4055729-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Soziale Rolle |0 (DE-588)4055729-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kelley, Eugene J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001998395 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lazer, William Kelley, Eugene J. |
| author_facet | Lazer, William Kelley, Eugene J. |
| author_role | aut aut |
| author_sort | Lazer, William |
| author_variant | w l wl e j k ej ejk |
| building | Verbundindex |
| bvnumber | BV003183074 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)661710 (DE-599)BVBBV003183074 |
| dewey-full | 380/.08 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380/.08 |
| dewey-search | 380/.08 |
| dewey-sort | 3380 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV003183074 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:54:54Z |
| institution | BVB |
| isbn | 0256002843 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001998395 |
| oclc_num | 661710 |
| open_access_boolean | |
| owner | DE-703 DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-945 DE-N2 DE-83 |
| owner_facet | DE-703 DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-945 DE-N2 DE-83 |
| physical | XIII, 505 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Lazer, William Verfasser aut Social marketing perspectives and viewpoints William Lazer ; Eugene J. Kelley 1. print. Homewood, Ill. Irwin [u.a.] 1973 XIII, 505 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Rolle (DE-588)4055729-7 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Soziale Rolle (DE-588)4055729-7 s 1\p DE-604 Kelley, Eugene J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lazer, William Kelley, Eugene J. Social marketing perspectives and viewpoints Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Marketing (DE-588)4037589-4 gnd Soziale Rolle (DE-588)4055729-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4055729-7 |
| title | Social marketing perspectives and viewpoints |
| title_auth | Social marketing perspectives and viewpoints |
| title_exact_search | Social marketing perspectives and viewpoints |
| title_full | Social marketing perspectives and viewpoints William Lazer ; Eugene J. Kelley |
| title_fullStr | Social marketing perspectives and viewpoints William Lazer ; Eugene J. Kelley |
| title_full_unstemmed | Social marketing perspectives and viewpoints William Lazer ; Eugene J. Kelley |
| title_short | Social marketing |
| title_sort | social marketing perspectives and viewpoints |
| title_sub | perspectives and viewpoints |
| topic | Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Marketing (DE-588)4037589-4 gnd Soziale Rolle (DE-588)4055729-7 gnd |
| topic_facet | Marketing Sociale aspecten Gesellschaft Marketing Social aspects Social marketing Soziale Rolle |
| work_keys_str_mv | AT lazerwilliam socialmarketingperspectivesandviewpoints AT kelleyeugenej socialmarketingperspectivesandviewpoints |