Multiattribute decisions in marketing: a measurement approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.
Dryden Pr.
1973
|
| Series: | Editors' Series in Marketing
|
| Subjects: | |
| Physical Description: | XVII, 396 S. graph. Darst. |
| ISBN: | 0030919150 |
Staff View
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| id | DE-604.BV003145311 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:54:18Z |
| institution | BVB |
| isbn | 0030919150 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001972809 |
| oclc_num | 779850 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-188 DE-N2 DE-83 |
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| physical | XVII, 396 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | Editors' Series in Marketing |
| spelling | Green, Paul E. 1927-2012 Verfasser (DE-588)131405241 aut Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind Hinsdale, Ill. Dryden Pr. 1973 XVII, 396 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Editors' Series in Marketing Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsprozess (DE-588)4121202-2 s DE-604 Wind, Yoram 1938- Verfasser (DE-588)124948839 aut |
| spellingShingle | Green, Paul E. 1927-2012 Wind, Yoram 1938- Multiattribute decisions in marketing a measurement approach Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4037589-4 |
| title | Multiattribute decisions in marketing a measurement approach |
| title_auth | Multiattribute decisions in marketing a measurement approach |
| title_exact_search | Multiattribute decisions in marketing a measurement approach |
| title_full | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_fullStr | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_full_unstemmed | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_short | Multiattribute decisions in marketing |
| title_sort | multiattribute decisions in marketing a measurement approach |
| title_sub | a measurement approach |
| topic | Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess Marketing |
| work_keys_str_mv | AT greenpaule multiattributedecisionsinmarketingameasurementapproach AT windyoram multiattributedecisionsinmarketingameasurementapproach |