Multiattribute decisions in marketing: a measurement approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hinsdale, Ill.
Dryden Pr.
1973
|
| Schriftenreihe: | Editors' Series in Marketing
|
| Schlagworte: | |
| Beschreibung: | XVII, 396 S. graph. Darst. |
| ISBN: | 0030919150 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003145311 | ||
| 003 | DE-604 | ||
| 005 | 20150928 | ||
| 007 | t | ||
| 008 | 900725s1973 d||| |||| 00||| eng d | ||
| 020 | |a 0030919150 |9 0-03-091915-0 | ||
| 035 | |a (OCoLC)779850 | ||
| 035 | |a (DE-599)BVBBV003145311 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-355 |a DE-473 |a DE-188 |a DE-N2 |a DE-83 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Green, Paul E. |d 1927-2012 |e Verfasser |0 (DE-588)131405241 |4 aut | |
| 245 | 1 | 0 | |a Multiattribute decisions in marketing |b a measurement approach |c Paul E. Green ; Yoram Wind |
| 264 | 1 | |a Hinsdale, Ill. |b Dryden Pr. |c 1973 | |
| 300 | |a XVII, 396 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Editors' Series in Marketing | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Prise de décision | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wind, Yoram |d 1938- |e Verfasser |0 (DE-588)124948839 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001972809 | ||
Datensatz im Suchindex
| _version_ | 1804117432035442688 |
|---|---|
| any_adam_object | |
| author | Green, Paul E. 1927-2012 Wind, Yoram 1938- |
| author_GND | (DE-588)131405241 (DE-588)124948839 |
| author_facet | Green, Paul E. 1927-2012 Wind, Yoram 1938- |
| author_role | aut aut |
| author_sort | Green, Paul E. 1927-2012 |
| author_variant | p e g pe peg y w yw |
| building | Verbundindex |
| bvnumber | BV003145311 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)779850 (DE-599)BVBBV003145311 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01528nam a2200445 c 4500</leader><controlfield tag="001">BV003145311</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150928 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1973 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030919150</subfield><subfield code="9">0-03-091915-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)779850</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003145311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Green, Paul E.</subfield><subfield code="d">1927-2012</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131405241</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multiattribute decisions in marketing</subfield><subfield code="b">a measurement approach</subfield><subfield code="c">Paul E. Green ; Yoram Wind</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hinsdale, Ill.</subfield><subfield code="b">Dryden Pr.</subfield><subfield code="c">1973</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 396 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Editors' Series in Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation, Études de (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Prise de décision</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungsprozess</subfield><subfield code="0">(DE-588)4121202-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Entscheidungsprozess</subfield><subfield code="0">(DE-588)4121202-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wind, Yoram</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124948839</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001972809</subfield></datafield></record></collection> |
| id | DE-604.BV003145311 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:54:18Z |
| institution | BVB |
| isbn | 0030919150 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001972809 |
| oclc_num | 779850 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-188 DE-N2 DE-83 |
| owner_facet | DE-384 DE-703 DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-188 DE-N2 DE-83 |
| physical | XVII, 396 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | Editors' Series in Marketing |
| spelling | Green, Paul E. 1927-2012 Verfasser (DE-588)131405241 aut Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind Hinsdale, Ill. Dryden Pr. 1973 XVII, 396 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Editors' Series in Marketing Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsprozess (DE-588)4121202-2 s DE-604 Wind, Yoram 1938- Verfasser (DE-588)124948839 aut |
| spellingShingle | Green, Paul E. 1927-2012 Wind, Yoram 1938- Multiattribute decisions in marketing a measurement approach Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4037589-4 |
| title | Multiattribute decisions in marketing a measurement approach |
| title_auth | Multiattribute decisions in marketing a measurement approach |
| title_exact_search | Multiattribute decisions in marketing a measurement approach |
| title_full | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_fullStr | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_full_unstemmed | Multiattribute decisions in marketing a measurement approach Paul E. Green ; Yoram Wind |
| title_short | Multiattribute decisions in marketing |
| title_sort | multiattribute decisions in marketing a measurement approach |
| title_sub | a measurement approach |
| topic | Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess (DE-588)4121202-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Recherche Motivation, Études de (Marketing) Prise de décision Decision making Marketing research Motivation research (Marketing) Entscheidungsprozess Marketing |
| work_keys_str_mv | AT greenpaule multiattributedecisionsinmarketingameasurementapproach AT windyoram multiattributedecisionsinmarketingameasurementapproach |