APA (7th ed.) Citation

Green, P. E., & Wind, Y. (1973). Multiattribute decisions in marketing: A measurement approach. Dryden Pr.

Chicago Style (17th ed.) Citation

Green, Paul E., and Yoram Wind. Multiattribute Decisions in Marketing: A Measurement Approach. Hinsdale, Ill: Dryden Pr, 1973.

MLA (9th ed.) Citation

Green, Paul E., and Yoram Wind. Multiattribute Decisions in Marketing: A Measurement Approach. Dryden Pr, 1973.