Advertising planning: Mathematical models in advertising media planning
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Elsevier Scientific Publ.
1973
|
| Subjects: | |
| Physical Description: | IX,176 S. |
| ISBN: | 0444410740 |
Staff View
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Record in the Search Index
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| author | Gensch, Dennis H. |
| author_facet | Gensch, Dennis H. |
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| building | Verbundindex |
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| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003127115 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:54:01Z |
| institution | BVB |
| isbn | 0444410740 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001961207 |
| oclc_num | 722896 |
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| physical | IX,176 S. |
| psigel | TUB-nveb HUB-ZB011200905 |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Elsevier Scientific Publ. |
| record_format | marc |
| spelling | Gensch, Dennis H. Verfasser aut Advertising planning Mathematical models in advertising media planning Amsterdam Elsevier Scientific Publ. 1973 IX,176 S. txt rdacontent n rdamedia nc rdacarrier Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| spellingShingle | Gensch, Dennis H. Advertising planning Mathematical models in advertising media planning Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| title | Advertising planning Mathematical models in advertising media planning |
| title_auth | Advertising planning Mathematical models in advertising media planning |
| title_exact_search | Advertising planning Mathematical models in advertising media planning |
| title_full | Advertising planning Mathematical models in advertising media planning |
| title_fullStr | Advertising planning Mathematical models in advertising media planning |
| title_full_unstemmed | Advertising planning Mathematical models in advertising media planning |
| title_short | Advertising planning |
| title_sort | advertising planning mathematical models in advertising media planning |
| title_sub | Mathematical models in advertising media planning |
| topic | Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| topic_facet | Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| work_keys_str_mv | AT genschdennish advertisingplanningmathematicalmodelsinadvertisingmediaplanning |