Advertising planning: Mathematical models in advertising media planning
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier Scientific Publ.
1973
|
| Schlagworte: | |
| Beschreibung: | IX,176 S. |
| ISBN: | 0444410740 |
Internformat
MARC
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| 300 | |a IX,176 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Advertising media - Selection - Mathematical models | |
| 650 | 4 | |a Plans médias - Modèles mathématiques | |
| 650 | 4 | |a Publicité - Modèles mathématiques | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising |x Mathematical models | |
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Datensatz im Suchindex
| _version_ | 1804117414063898624 |
|---|---|
| any_adam_object | |
| author | Gensch, Dennis H. |
| author_facet | Gensch, Dennis H. |
| author_role | aut |
| author_sort | Gensch, Dennis H. |
| author_variant | d h g dh dhg |
| building | Verbundindex |
| bvnumber | BV003127115 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)722896 (DE-599)BVBBV003127115 |
| dewey-full | 659.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 |
| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003127115 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:54:01Z |
| institution | BVB |
| isbn | 0444410740 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001961207 |
| oclc_num | 722896 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-N2 DE-83 DE-11 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-N2 DE-83 DE-11 DE-188 |
| physical | IX,176 S. |
| psigel | TUB-nveb HUB-ZB011200905 |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Elsevier Scientific Publ. |
| record_format | marc |
| spelling | Gensch, Dennis H. Verfasser aut Advertising planning Mathematical models in advertising media planning Amsterdam Elsevier Scientific Publ. 1973 IX,176 S. txt rdacontent n rdamedia nc rdacarrier Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| spellingShingle | Gensch, Dennis H. Advertising planning Mathematical models in advertising media planning Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| title | Advertising planning Mathematical models in advertising media planning |
| title_auth | Advertising planning Mathematical models in advertising media planning |
| title_exact_search | Advertising planning Mathematical models in advertising media planning |
| title_full | Advertising planning Mathematical models in advertising media planning |
| title_fullStr | Advertising planning Mathematical models in advertising media planning |
| title_full_unstemmed | Advertising planning Mathematical models in advertising media planning |
| title_short | Advertising planning |
| title_sort | advertising planning mathematical models in advertising media planning |
| title_sub | Mathematical models in advertising media planning |
| topic | Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| topic_facet | Advertising media - Selection - Mathematical models Plans médias - Modèles mathématiques Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| work_keys_str_mv | AT genschdennish advertisingplanningmathematicalmodelsinadvertisingmediaplanning |