Marketing communications: Decision-making as a process of interaction between Buyer and Seller
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Wiley
1972
|
| Edition: | 2. ed. |
| Series: | The Wiley marketing series
|
| Subjects: | |
| Physical Description: | 499 S. Ill., graph. Darst. |
| ISBN: | 0471184012 |
Staff View
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| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
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| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003117845 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:53Z |
| institution | BVB |
| isbn | 0471184012 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001955149 |
| oclc_num | 340447 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-355 DE-BY-UBR DE-B170 DE-83 DE-188 |
| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-B170 DE-83 DE-188 |
| physical | 499 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Wiley |
| record_format | marc |
| series2 | The Wiley marketing series |
| spelling | Crane, Edgar Verfasser aut Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane 2. ed. New York, NY Wiley 1972 499 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley marketing series Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Kaufverhalten (DE-588)4073331-2 s DE-604 |
| spellingShingle | Crane, Edgar Marketing communications Decision-making as a process of interaction between Buyer and Seller Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4140889-5 |
| title | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_auth | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_exact_search | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_full | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_fullStr | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_full_unstemmed | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_short | Marketing communications |
| title_sort | marketing communications decision making as a process of interaction between buyer and seller |
| title_sub | Decision-making as a process of interaction between Buyer and Seller |
| topic | Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Marketing - Prise de décision Marketing Publicité Advertising Marketing Decision making Kaufverhalten Werbepsychologie |
| work_keys_str_mv | AT craneedgar marketingcommunicationsdecisionmakingasaprocessofinteractionbetweenbuyerandseller |