Marketing communications: Decision-making as a process of interaction between Buyer and Seller
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Wiley
1972
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Wiley marketing series
|
| Schlagworte: | |
| Beschreibung: | 499 S. Ill., graph. Darst. |
| ISBN: | 0471184012 |
Internformat
MARC
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| 035 | |a (OCoLC)340447 | ||
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| 100 | 1 | |a Crane, Edgar |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b Decision-making as a process of interaction between Buyer and Seller |c Edgar Crane |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York, NY |b Wiley |c 1972 | |
| 300 | |a 499 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Wiley marketing series | |
| 650 | 4 | |a Marketing - Prise de décision | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Crane, Edgar |
| author_facet | Crane, Edgar |
| author_role | aut |
| author_sort | Crane, Edgar |
| author_variant | e c ec |
| building | Verbundindex |
| bvnumber | BV003117845 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 345 QP 600 |
| ctrlnum | (OCoLC)340447 (DE-599)BVBBV003117845 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV003117845 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:53Z |
| institution | BVB |
| isbn | 0471184012 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001955149 |
| oclc_num | 340447 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-355 DE-BY-UBR DE-B170 DE-83 DE-188 |
| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-B170 DE-83 DE-188 |
| physical | 499 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Wiley |
| record_format | marc |
| series2 | The Wiley marketing series |
| spelling | Crane, Edgar Verfasser aut Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane 2. ed. New York, NY Wiley 1972 499 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley marketing series Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Kaufverhalten (DE-588)4073331-2 s DE-604 |
| spellingShingle | Crane, Edgar Marketing communications Decision-making as a process of interaction between Buyer and Seller Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4140889-5 |
| title | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_auth | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_exact_search | Marketing communications Decision-making as a process of interaction between Buyer and Seller |
| title_full | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_fullStr | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_full_unstemmed | Marketing communications Decision-making as a process of interaction between Buyer and Seller Edgar Crane |
| title_short | Marketing communications |
| title_sort | marketing communications decision making as a process of interaction between buyer and seller |
| title_sub | Decision-making as a process of interaction between Buyer and Seller |
| topic | Marketing - Prise de décision Marketing gtt Publicité Advertising Marketing Decision making Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Marketing - Prise de décision Marketing Publicité Advertising Marketing Decision making Kaufverhalten Werbepsychologie |
| work_keys_str_mv | AT craneedgar marketingcommunicationsdecisionmakingasaprocessofinteractionbetweenbuyerandseller |