APA (7th ed.) Citation

Crane, E. (1972). Marketing communications: Decision-making as a process of interaction between Buyer and Seller (2. ed.). Wiley.

Chicago Style (17th ed.) Citation

Crane, Edgar. Marketing Communications: Decision-making as a Process of Interaction Between Buyer and Seller. 2. ed. New York, NY: Wiley, 1972.

MLA (9th ed.) Citation

Crane, Edgar. Marketing Communications: Decision-making as a Process of Interaction Between Buyer and Seller. 2. ed. Wiley, 1972.