Frontiers of advertising theory and research: a symposium honoring C.H.Sandage
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Palo Alto, Calif.
Pacific Books
1972
|
Schlagworte: | |
Beschreibung: | 191 S. |
ISBN: | 0870151924 |
Internformat
MARC
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020 | |a 0870151924 |9 0-87015-192-4 | ||
035 | |a (OCoLC)520605 | ||
035 | |a (DE-599)BVBBV003116197 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-384 |a DE-739 |a DE-83 |a DE-188 | ||
050 | 0 | |a HF5821 | |
082 | 0 | |a 659.1 | |
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
245 | 1 | 0 | |a Frontiers of advertising theory and research |b a symposium honoring C.H.Sandage |c Hrsg. von Hugh W. Sargent* |
264 | 1 | |a Palo Alto, Calif. |b Pacific Books |c 1972 | |
300 | |a 191 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Publicité | |
650 | 4 | |a Publicité - Recherche | |
650 | 4 | |a Publicité - Étude et enseignement | |
650 | 7 | |a Reclame |2 gtt | |
650 | 4 | |a Advertising | |
650 | 4 | |a Advertising |x Research | |
650 | 4 | |a Advertising |x Study and teaching | |
655 | 7 | |0 (DE-588)4016928-5 |a Festschrift |2 gnd-content | |
655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
700 | 1 | |a Sargent, Hugh W. |e Sonstige |4 oth | |
700 | 1 | |a Sandage, Charles H. |4 hnr | |
940 | 1 | |q TUB-nseb | |
999 | |a oai:aleph.bib-bvb.de:BVB01-001954128 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV003116197 |
callnumber-first | H - Social Science |
callnumber-label | HF5821 |
callnumber-raw | HF5821 |
callnumber-search | HF5821 |
callnumber-sort | HF 45821 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)520605 (DE-599)BVBBV003116197 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre_facet | Festschrift Konferenzschrift |
id | DE-604.BV003116197 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T15:53:51Z |
institution | BVB |
isbn | 0870151924 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001954128 |
oclc_num | 520605 |
open_access_boolean | |
owner | DE-384 DE-739 DE-83 DE-188 |
owner_facet | DE-384 DE-739 DE-83 DE-188 |
physical | 191 S. |
psigel | TUB-nseb |
publishDate | 1972 |
publishDateSearch | 1972 |
publishDateSort | 1972 |
publisher | Pacific Books |
record_format | marc |
spelling | Frontiers of advertising theory and research a symposium honoring C.H.Sandage Hrsg. von Hugh W. Sargent* Palo Alto, Calif. Pacific Books 1972 191 S. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching (DE-588)4016928-5 Festschrift gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Sargent, Hugh W. Sonstige oth Sandage, Charles H. hnr |
spellingShingle | Frontiers of advertising theory and research a symposium honoring C.H.Sandage Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching |
subject_GND | (DE-588)4016928-5 (DE-588)1071861417 |
title | Frontiers of advertising theory and research a symposium honoring C.H.Sandage |
title_auth | Frontiers of advertising theory and research a symposium honoring C.H.Sandage |
title_exact_search | Frontiers of advertising theory and research a symposium honoring C.H.Sandage |
title_full | Frontiers of advertising theory and research a symposium honoring C.H.Sandage Hrsg. von Hugh W. Sargent* |
title_fullStr | Frontiers of advertising theory and research a symposium honoring C.H.Sandage Hrsg. von Hugh W. Sargent* |
title_full_unstemmed | Frontiers of advertising theory and research a symposium honoring C.H.Sandage Hrsg. von Hugh W. Sargent* |
title_short | Frontiers of advertising theory and research |
title_sort | frontiers of advertising theory and research a symposium honoring c h sandage |
title_sub | a symposium honoring C.H.Sandage |
topic | Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching |
topic_facet | Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame Advertising Advertising Research Advertising Study and teaching Festschrift Konferenzschrift |
work_keys_str_mv | AT sargenthughw frontiersofadvertisingtheoryandresearchasymposiumhonoringchsandage AT sandagecharlesh frontiersofadvertisingtheoryandresearchasymposiumhonoringchsandage |