Readings in marketing management:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1972
|
Schlagworte: | |
Beschreibung: | Literaturangaben |
Beschreibung: | XIV, 457 S. graph. Darst. |
ISBN: | 0137592418 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV003105463 | ||
003 | DE-604 | ||
005 | 20010830 | ||
007 | t | ||
008 | 900725s1972 d||| |||| 00||| eng d | ||
020 | |a 0137592418 |9 0-13-759241-8 | ||
035 | |a (OCoLC)222038 | ||
035 | |a (DE-599)BVBBV003105463 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-384 |a DE-19 |a DE-945 |a DE-N2 |a DE-188 | ||
050 | 0 | |a HF5415.13 | |
082 | 0 | |a 658.8 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
245 | 1 | 0 | |a Readings in marketing management |c ed. by Philip Kotler ... |
264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1972 | |
300 | |a XIV, 457 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturangaben | ||
650 | 4 | |a Marketing Readings | |
650 | 7 | |a Marketingmanagement |2 swd | |
650 | 4 | |a Marketing |x Management | |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
689 | 1 | |8 1\p |5 DE-604 | |
700 | 1 | |a Kotler, Philip |d 1931- |e Sonstige |0 (DE-588)121409600 |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-001947179 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804117393238130688 |
---|---|
any_adam_object | |
author_GND | (DE-588)121409600 |
building | Verbundindex |
bvnumber | BV003105463 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.13 |
callnumber-search | HF5415.13 |
callnumber-sort | HF 45415.13 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)222038 (DE-599)BVBBV003105463 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01407nam a2200421 c 4500</leader><controlfield tag="001">BV003105463</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010830 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1972 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137592418</subfield><subfield code="9">0-13-759241-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)222038</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003105463</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Readings in marketing management</subfield><subfield code="c">ed. by Philip Kotler ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1972</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 457 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing Readings</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001947179</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
id | DE-604.BV003105463 |
illustrated | Illustrated |
indexdate | 2024-07-09T15:53:41Z |
institution | BVB |
isbn | 0137592418 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001947179 |
oclc_num | 222038 |
open_access_boolean | |
owner | DE-384 DE-19 DE-BY-UBM DE-945 DE-N2 DE-188 |
owner_facet | DE-384 DE-19 DE-BY-UBM DE-945 DE-N2 DE-188 |
physical | XIV, 457 S. graph. Darst. |
publishDate | 1972 |
publishDateSearch | 1972 |
publishDateSort | 1972 |
publisher | Prentice-Hall |
record_format | marc |
spelling | Readings in marketing management ed. by Philip Kotler ... Englewood Cliffs, NJ Prentice-Hall 1972 XIV, 457 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Readings Marketingmanagement swd Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Readings in marketing management Marketing Readings Marketingmanagement swd Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 |
title | Readings in marketing management |
title_auth | Readings in marketing management |
title_exact_search | Readings in marketing management |
title_full | Readings in marketing management ed. by Philip Kotler ... |
title_fullStr | Readings in marketing management ed. by Philip Kotler ... |
title_full_unstemmed | Readings in marketing management ed. by Philip Kotler ... |
title_short | Readings in marketing management |
title_sort | readings in marketing management |
topic | Marketing Readings Marketingmanagement swd Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Marketing Readings Marketingmanagement Marketing Management Marketingstrategie |
work_keys_str_mv | AT kotlerphilip readingsinmarketingmanagement |