Marketing management cases: Planning and executing marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Macmillan
1970
|
| Schlagworte: | |
| Beschreibung: | X,358 S. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Weilbacher, William M. |
| author_facet | Weilbacher, William M. |
| author_role | aut |
| author_sort | Weilbacher, William M. |
| author_variant | w m w wm wmw |
| building | Verbundindex |
| bvnumber | BV003100012 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)256355931 (DE-599)BVBBV003100012 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800186 |
| dewey-search | 658.800186 |
| dewey-sort | 3658.800186 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:53:36Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001943892 |
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| publishDate | 1970 |
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| publisher | Macmillan |
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| spelling | Weilbacher, William M. Verfasser aut Marketing management cases Planning and executing marketing strategy William M. Weilbacher London Macmillan 1970 X,358 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Case studies - Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s |
| spellingShingle | Weilbacher, William M. Marketing management cases Planning and executing marketing strategy Marketing - Case studies - Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management cases Planning and executing marketing strategy |
| title_auth | Marketing management cases Planning and executing marketing strategy |
| title_exact_search | Marketing management cases Planning and executing marketing strategy |
| title_full | Marketing management cases Planning and executing marketing strategy William M. Weilbacher |
| title_fullStr | Marketing management cases Planning and executing marketing strategy William M. Weilbacher |
| title_full_unstemmed | Marketing management cases Planning and executing marketing strategy William M. Weilbacher |
| title_short | Marketing management cases |
| title_sort | marketing management cases planning and executing marketing strategy |
| title_sub | Planning and executing marketing strategy |
| topic | Marketing - Case studies - Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Case studies - Management Marketing Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT weilbacherwilliamm marketingmanagementcasesplanningandexecutingmarketingstrategy |