How do we choose?: a study in consumer behaviour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Methuen
1976
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Essential psychology
F ; 6 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 144 S. |
| ISBN: | 0416819907 0416823300 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: How do we choose?
Autor: Tuck, Mary
Jahr: 1976
Acknowledgements 5
Editor s Introduction 9
Introduction 11
Part One: Existing theories of consumer behaviour
1 Academic theories of consumer behaviour 19
2 Practitioners theories 38
3 Consumer behaviour and the market: some myths
and theories 47
Part Two: Towards a new psychological theory
4 Towards an attitude theory 63
5 Expectancy-value theory 69
6 Fishbein s theory: an exposition 74
Appendix to Chapter 6: an application of
Fishbein s theory 92
7 Some further cognitive theories 102
Part Three: Examples and applications
8 Consumer behaviour research now 115
9 Applied work with expectancy-value theory 126
10 End-piece 132
References and Name Index 137
Subject Index 143
7
|
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| id | DE-604.BV003085473 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:53:23Z |
| institution | BVB |
| isbn | 0416819907 0416823300 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001934540 |
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| physical | 144 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Methuen |
| record_format | marc |
| series | Essential psychology |
| series2 | Essential psychology : F |
| spelling | Tuck, Mary ca. 18./19. Jh. Verfasser (DE-588)113669410 aut How do we choose? a study in consumer behaviour Mary Tuck 1. publ. London Methuen 1976 144 S. txt rdacontent n rdamedia nc rdacarrier Essential psychology : F 6 Consumers Wirtschaftspsychologie (DE-588)4066506-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Wirtschaftspsychologie (DE-588)4066506-9 s DE-604 Essential psychology F ; 6 (DE-604)BV002792375 6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001934540&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tuck, Mary ca. 18./19. Jh How do we choose? a study in consumer behaviour Essential psychology Consumers Wirtschaftspsychologie (DE-588)4066506-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4066506-9 (DE-588)4062644-1 |
| title | How do we choose? a study in consumer behaviour |
| title_auth | How do we choose? a study in consumer behaviour |
| title_exact_search | How do we choose? a study in consumer behaviour |
| title_full | How do we choose? a study in consumer behaviour Mary Tuck |
| title_fullStr | How do we choose? a study in consumer behaviour Mary Tuck |
| title_full_unstemmed | How do we choose? a study in consumer behaviour Mary Tuck |
| title_short | How do we choose? |
| title_sort | how do we choose a study in consumer behaviour |
| title_sub | a study in consumer behaviour |
| topic | Consumers Wirtschaftspsychologie (DE-588)4066506-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumers Wirtschaftspsychologie Verbraucherverhalten |
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