Werbewirkungsanalyse:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Opladen
Westdt. Verl.
1976
|
| Series: | Markt und Marketing
|
| Subjects: | |
| Physical Description: | 142 S. graph. Darst. |
| ISBN: | 3531113461 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003082111 | ||
| 003 | DE-604 | ||
| 005 | 20150723 | ||
| 007 | t | ||
| 008 | 900725s1976 d||| |||| 00||| ger d | ||
| 020 | |a 3531113461 |9 3-531-11346-1 | ||
| 035 | |a (OCoLC)643152018 | ||
| 035 | |a (DE-599)BVBBV003082111 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-12 |a DE-384 |a DE-473 |a DE-703 |a DE-739 |a DE-862 |a DE-355 |a DE-824 |a DE-945 |a DE-127 |a DE-N2 |a DE-706 |a DE-634 |a DE-B170 |a DE-83 |a DE-2070s |a DE-188 |a DE-70 |a DE-20 | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Behrens, Gerold |e Verfasser |0 (DE-588)120298341 |4 aut | |
| 245 | 1 | 0 | |a Werbewirkungsanalyse |c Gerold Behrens |
| 264 | 1 | |a Opladen |b Westdt. Verl. |c 1976 | |
| 300 | |a 142 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Markt und Marketing | |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Analyse |0 (DE-588)4122795-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erfolgskontrolle |0 (DE-588)4015228-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Erfolgskontrolle |0 (DE-588)4015228-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 3 | 1 | |a Analyse |0 (DE-588)4122795-5 |D s |
| 689 | 3 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001932334 | ||
| 980 | 4 | |a (DE-12)AK01840688 | |
Record in the Search Index
| DE-BY-862_location | 2801 |
|---|---|
| DE-BY-FWS_call_number | 2801/1990:1429 |
| DE-BY-FWS_katkey | 69630 |
| DE-BY-FWS_media_number | 083100206098 |
| _version_ | 1824555406815395840 |
| any_adam_object | |
| author | Behrens, Gerold |
| author_GND | (DE-588)120298341 |
| author_facet | Behrens, Gerold |
| author_role | aut |
| author_sort | Behrens, Gerold |
| author_variant | g b gb |
| building | Verbundindex |
| bvnumber | BV003082111 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)643152018 (DE-599)BVBBV003082111 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01679nam a2200469 c 4500</leader><controlfield tag="001">BV003082111</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150723 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1976 d||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3531113461</subfield><subfield code="9">3-531-11346-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)643152018</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003082111</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Behrens, Gerold</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120298341</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="c">Gerold Behrens</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Opladen</subfield><subfield code="b">Westdt. Verl.</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">142 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Markt und Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Analyse</subfield><subfield code="0">(DE-588)4122795-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgskontrolle</subfield><subfield code="0">(DE-588)4015228-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Erfolgskontrolle</subfield><subfield code="0">(DE-588)4015228-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Analyse</subfield><subfield code="0">(DE-588)4122795-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001932334</subfield></datafield><datafield tag="980" ind1="4" ind2=" "><subfield code="a">(DE-12)AK01840688</subfield></datafield></record></collection> |
| id | DE-604.BV003082111 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:07:10Z |
| institution | BVB |
| isbn | 3531113461 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001932334 |
| oclc_num | 643152018 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-862 DE-BY-FWS DE-355 DE-BY-UBR DE-824 DE-945 DE-127 DE-N2 DE-706 DE-634 DE-B170 DE-83 DE-2070s DE-188 DE-70 DE-20 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-862 DE-BY-FWS DE-355 DE-BY-UBR DE-824 DE-945 DE-127 DE-N2 DE-706 DE-634 DE-B170 DE-83 DE-2070s DE-188 DE-70 DE-20 |
| physical | 142 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Westdt. Verl. |
| record_format | marc |
| series2 | Markt und Marketing |
| spellingShingle | Behrens, Gerold Werbewirkungsanalyse Werbewirkungsanalyse (DE-588)4244492-5 gnd Analyse (DE-588)4122795-5 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd Erfolgskontrolle (DE-588)4015228-5 gnd |
| subject_GND | (DE-588)4244492-5 (DE-588)4122795-5 (DE-588)4065541-6 (DE-588)4189647-6 (DE-588)4015228-5 |
| title | Werbewirkungsanalyse |
| title_auth | Werbewirkungsanalyse |
| title_exact_search | Werbewirkungsanalyse |
| title_full | Werbewirkungsanalyse Gerold Behrens |
| title_fullStr | Werbewirkungsanalyse Gerold Behrens |
| title_full_unstemmed | Werbewirkungsanalyse Gerold Behrens |
| title_short | Werbewirkungsanalyse |
| title_sort | werbewirkungsanalyse |
| topic | Werbewirkungsanalyse (DE-588)4244492-5 gnd Analyse (DE-588)4122795-5 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd Erfolgskontrolle (DE-588)4015228-5 gnd |
| topic_facet | Werbewirkungsanalyse Analyse Werbung Werbewirkung Erfolgskontrolle |
| work_keys_str_mv | AT behrensgerold werbewirkungsanalyse |
THWS Schweinfurt Magazin
| Call Number: |
2801 1990:1429 |
|---|---|
| Copy 1 | bestellbar aus dem Magazin Available Place a Hold |