Social indicators: A marketing perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Assoc.
1974
|
| Subjects: | |
| Item Description: | Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy |
| Physical Description: | XV, 116 S. graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003069182 | ||
| 003 | DE-604 | ||
| 005 | 19921106 | ||
| 007 | t | ||
| 008 | 900725s1974 d||| m||| 00||| eng d | ||
| 035 | |a (OCoLC)977863 | ||
| 035 | |a (DE-599)BVBBV003069182 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-355 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Hamburger, Polia L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social indicators |b A marketing perspective |c Polia Lerner Hamburger |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Assoc. |c 1974 | |
| 300 | |a XV, 116 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy | ||
| 650 | 4 | |a Indicateurs sociaux | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Social indicators | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sozialer Indikator |0 (DE-588)4055746-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Sozialer Indikator |0 (DE-588)4055746-7 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001924091 | ||
Record in the Search Index
| _version_ | 1804117358413873152 |
|---|---|
| any_adam_object | |
| author | Hamburger, Polia L. |
| author_facet | Hamburger, Polia L. |
| author_role | aut |
| author_sort | Hamburger, Polia L. |
| author_variant | p l h pl plh |
| building | Verbundindex |
| bvnumber | BV003069182 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)977863 (DE-599)BVBBV003069182 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01505nam a2200409 c 4500</leader><controlfield tag="001">BV003069182</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19921106 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1974 d||| m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)977863</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003069182</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hamburger, Polia L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social indicators</subfield><subfield code="b">A marketing perspective</subfield><subfield code="c">Polia Lerner Hamburger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">American Marketing Assoc.</subfield><subfield code="c">1974</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 116 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Indicateurs sociaux</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social indicators</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sozialer Indikator</subfield><subfield code="0">(DE-588)4055746-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sozialer Indikator</subfield><subfield code="0">(DE-588)4055746-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001924091</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV003069182 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001924091 |
| oclc_num | 977863 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR |
| owner_facet | DE-703 DE-355 DE-BY-UBR |
| physical | XV, 116 S. graph. Darst. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| spelling | Hamburger, Polia L. Verfasser aut Social indicators A marketing perspective Polia Lerner Hamburger Chicago, Ill. American Marketing Assoc. 1974 XV, 116 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd rswk-swf Sozialer Indikator (DE-588)4055746-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sozialer Indikator (DE-588)4055746-7 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Hamburger, Polia L. Social indicators A marketing perspective Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd Sozialer Indikator (DE-588)4055746-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4055746-7 (DE-588)4113937-9 |
| title | Social indicators A marketing perspective |
| title_auth | Social indicators A marketing perspective |
| title_exact_search | Social indicators A marketing perspective |
| title_full | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_fullStr | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_full_unstemmed | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_short | Social indicators |
| title_sort | social indicators a marketing perspective |
| title_sub | A marketing perspective |
| topic | Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd Sozialer Indikator (DE-588)4055746-7 gnd |
| topic_facet | Indicateurs sociaux Marketing Marketing research Social indicators Sozialer Indikator Hochschulschrift |
| work_keys_str_mv | AT hamburgerpolial socialindicatorsamarketingperspective |