Social indicators: A marketing perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc.
1974
|
| Schlagworte: | |
| Beschreibung: | Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy |
| Beschreibung: | XV, 116 S. graph. Darst. |
Internformat
MARC
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| 264 | 1 | |a Chicago, Ill. |b American Marketing Assoc. |c 1974 | |
| 300 | |a XV, 116 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy | ||
| 650 | 4 | |a Indicateurs sociaux | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Social indicators | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hamburger, Polia L. |
| author_facet | Hamburger, Polia L. |
| author_role | aut |
| author_sort | Hamburger, Polia L. |
| author_variant | p l h pl plh |
| building | Verbundindex |
| bvnumber | BV003069182 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)977863 (DE-599)BVBBV003069182 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV003069182 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001924091 |
| oclc_num | 977863 |
| open_access_boolean | |
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| owner_facet | DE-703 DE-355 DE-BY-UBR |
| physical | XV, 116 S. graph. Darst. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| spelling | Hamburger, Polia L. Verfasser aut Social indicators A marketing perspective Polia Lerner Hamburger Chicago, Ill. American Marketing Assoc. 1974 XV, 116 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Teilw. zugl.: East Lansing, Mich., Univ., Diss., 1972 u. d. T.: Hamburger, Polio L.: +An exploratory study of the meaning of social indicators in product strategy Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd rswk-swf Sozialer Indikator (DE-588)4055746-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sozialer Indikator (DE-588)4055746-7 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Hamburger, Polia L. Social indicators A marketing perspective Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd Sozialer Indikator (DE-588)4055746-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4055746-7 (DE-588)4113937-9 |
| title | Social indicators A marketing perspective |
| title_auth | Social indicators A marketing perspective |
| title_exact_search | Social indicators A marketing perspective |
| title_full | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_fullStr | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_full_unstemmed | Social indicators A marketing perspective Polia Lerner Hamburger |
| title_short | Social indicators |
| title_sort | social indicators a marketing perspective |
| title_sub | A marketing perspective |
| topic | Indicateurs sociaux Marketing Marketing research Social indicators Marketing (DE-588)4037589-4 gnd Sozialer Indikator (DE-588)4055746-7 gnd |
| topic_facet | Indicateurs sociaux Marketing Marketing research Social indicators Sozialer Indikator Hochschulschrift |
| work_keys_str_mv | AT hamburgerpolial socialindicatorsamarketingperspective |