The marketing research process: A managerial approach to purchasing relevant information for decision making
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pacific Palisades, Calif.
Goodyear
1972
|
| Subjects: | |
| Physical Description: | XIV, 622 S. Ill., graph. Darst. |
| ISBN: | 0876205449 |
Staff View
MARC
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| id | DE-604.BV003042476 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:52:42Z |
| institution | BVB |
| isbn | 0876205449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001905631 |
| oclc_num | 579036 |
| open_access_boolean | |
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| physical | XIV, 622 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1972 |
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| publisher | Goodyear |
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| spelling | Cox, Keith K. Verfasser aut The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis Pacific Palisades, Calif. Goodyear 1972 XIV, 622 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Decision making Marketing research Enis, Ben M. Verfasser aut |
| spellingShingle | Cox, Keith K. Enis, Ben M. The marketing research process A managerial approach to purchasing relevant information for decision making Decision making Marketing research |
| title | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_auth | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_exact_search | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_full | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_fullStr | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_full_unstemmed | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_short | The marketing research process |
| title_sort | the marketing research process a managerial approach to purchasing relevant information for decision making |
| title_sub | A managerial approach to purchasing relevant information for decision making |
| topic | Decision making Marketing research |
| topic_facet | Decision making Marketing research |
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