The marketing research process: A managerial approach to purchasing relevant information for decision making
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Pacific Palisades, Calif.
Goodyear
1972
|
| Schlagworte: | |
| Beschreibung: | XIV, 622 S. Ill., graph. Darst. |
| ISBN: | 0876205449 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 19931228 | ||
| 007 | t | ||
| 008 | 900725s1972 ad|| |||| 00||| eng d | ||
| 020 | |a 0876205449 |9 0-87620-544-9 | ||
| 035 | |a (OCoLC)579036 | ||
| 035 | |a (DE-599)BVBBV003042476 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Cox, Keith K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing research process |b A managerial approach to purchasing relevant information for decision making |c Keith K. Cox and Ben M. Enis |
| 264 | 1 | |a Pacific Palisades, Calif. |b Goodyear |c 1972 | |
| 300 | |a XIV, 622 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Marketing research | |
| 700 | 1 | |a Enis, Ben M. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001905631 | ||
Datensatz im Suchindex
| _version_ | 1804117330769215488 |
|---|---|
| any_adam_object | |
| author | Cox, Keith K. Enis, Ben M. |
| author_facet | Cox, Keith K. Enis, Ben M. |
| author_role | aut aut |
| author_sort | Cox, Keith K. |
| author_variant | k k c kk kkc b m e bm bme |
| building | Verbundindex |
| bvnumber | BV003042476 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)579036 (DE-599)BVBBV003042476 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003042476 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:52:42Z |
| institution | BVB |
| isbn | 0876205449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001905631 |
| oclc_num | 579036 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-83 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-83 DE-188 |
| physical | XIV, 622 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Goodyear |
| record_format | marc |
| spelling | Cox, Keith K. Verfasser aut The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis Pacific Palisades, Calif. Goodyear 1972 XIV, 622 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Decision making Marketing research Enis, Ben M. Verfasser aut |
| spellingShingle | Cox, Keith K. Enis, Ben M. The marketing research process A managerial approach to purchasing relevant information for decision making Decision making Marketing research |
| title | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_auth | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_exact_search | The marketing research process A managerial approach to purchasing relevant information for decision making |
| title_full | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_fullStr | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_full_unstemmed | The marketing research process A managerial approach to purchasing relevant information for decision making Keith K. Cox and Ben M. Enis |
| title_short | The marketing research process |
| title_sort | the marketing research process a managerial approach to purchasing relevant information for decision making |
| title_sub | A managerial approach to purchasing relevant information for decision making |
| topic | Decision making Marketing research |
| topic_facet | Decision making Marketing research |
| work_keys_str_mv | AT coxkeithk themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking AT enisbenm themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking |