APA (7th ed.) Citation

Cox, K. K., & Enis, B. M. (1972). The marketing research process: A managerial approach to purchasing relevant information for decision making. Goodyear.

Chicago Style (17th ed.) Citation

Cox, Keith K., and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Pacific Palisades, Calif: Goodyear, 1972.

MLA (9th ed.) Citation

Cox, Keith K., and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Goodyear, 1972.