Marketing planning and competitive strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1972
|
| Schriftenreihe: | Prentice-Hall foundations of marketing series
|
| Schlagworte: | |
| Beschreibung: | XI, 132 S. graph. Darst. |
| ISBN: | 0135583047 |
Internformat
MARC
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| 035 | |a (OCoLC)216642 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Kelley, Eugene J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing planning and competitive strategy |c Eugene J. Kelley |
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1972 | |
| 300 | |a XI, 132 S. |b graph. Darst. | ||
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| 490 | 0 | |a Prentice-Hall foundations of marketing series | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kelley, Eugene J. |
| author_facet | Kelley, Eugene J. |
| author_role | aut |
| author_sort | Kelley, Eugene J. |
| author_variant | e j k ej ejk |
| building | Verbundindex |
| bvnumber | BV003026256 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)216642 (DE-599)BVBBV003026256 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003026256 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:52:26Z |
| institution | BVB |
| isbn | 0135583047 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001895007 |
| oclc_num | 216642 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-355 DE-BY-UBR DE-945 DE-83 DE-188 DE-N2 |
| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-945 DE-83 DE-188 DE-N2 |
| physical | XI, 132 S. graph. Darst. |
| psigel | TUB-nvmb |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall foundations of marketing series |
| spelling | Kelley, Eugene J. Verfasser aut Marketing planning and competitive strategy Eugene J. Kelley Englewood Cliffs, N.J. Prentice-Hall 1972 XI, 132 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall foundations of marketing series Marketing - Gestion Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Kelley, Eugene J. Marketing planning and competitive strategy Marketing - Gestion Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing planning and competitive strategy |
| title_auth | Marketing planning and competitive strategy |
| title_exact_search | Marketing planning and competitive strategy |
| title_full | Marketing planning and competitive strategy Eugene J. Kelley |
| title_fullStr | Marketing planning and competitive strategy Eugene J. Kelley |
| title_full_unstemmed | Marketing planning and competitive strategy Eugene J. Kelley |
| title_short | Marketing planning and competitive strategy |
| title_sort | marketing planning and competitive strategy |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketing |
| work_keys_str_mv | AT kelleyeugenej marketingplanningandcompetitivestrategy |