Day, G. S. (1970). Buyer attitudes and brand choice behavior. Free Press.
Chicago Style (17th ed.) CitationDay, George S. Buyer Attitudes and Brand Choice Behavior. New York, NY: Free Press, 1970.
MLA (9th ed.) CitationDay, George S. Buyer Attitudes and Brand Choice Behavior. Free Press, 1970.
Warning: These citations may not always be 100% accurate.