Gesellschaftliche Funktionen der Konsumwerbung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Poeschel
1970
|
| Schriftenreihe: | Abhandlungen zur Werbewissenschaft und Werbepraxis
7 |
| Schlagworte: | |
| Beschreibung: | XI, 147 S. graph. Darst. |
Internformat
MARC
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| 245 | 1 | 0 | |a Gesellschaftliche Funktionen der Konsumwerbung |c Carola Möller |
| 264 | 1 | |a Stuttgart |b Poeschel |c 1970 | |
| 300 | |a XI, 147 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Abhandlungen zur Werbewissenschaft und Werbepraxis |v 7 | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Consumers | |
| 650 | 0 | 7 | |a Gesellschaft |0 (DE-588)4020588-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Möller, Carola 1929- |
| author_GND | (DE-588)121384659 |
| author_facet | Möller, Carola 1929- |
| author_role | aut |
| author_sort | Möller, Carola 1929- |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV002983050 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 CW 7500 QP 631 |
| ctrlnum | (OCoLC)12185966 (DE-599)BVBBV002983050 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002983050 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:51:47Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001867448 |
| oclc_num | 12185966 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-945 DE-19 DE-BY-UBM DE-N2 DE-20 DE-706 DE-83 DE-2070s DE-188 |
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| physical | XI, 147 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Poeschel |
| record_format | marc |
| series | Abhandlungen zur Werbewissenschaft und Werbepraxis |
| series2 | Abhandlungen zur Werbewissenschaft und Werbepraxis |
| spelling | Möller, Carola 1929- Verfasser (DE-588)121384659 aut Gesellschaftliche Funktionen der Konsumwerbung Carola Möller Stuttgart Poeschel 1970 XI, 147 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Abhandlungen zur Werbewissenschaft und Werbepraxis 7 Advertising Consumers Gesellschaft (DE-588)4020588-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Gesellschaft (DE-588)4020588-5 s DE-604 Abhandlungen zur Werbewissenschaft und Werbepraxis 7 (DE-604)BV002783490 7 |
| spellingShingle | Möller, Carola 1929- Gesellschaftliche Funktionen der Konsumwerbung Abhandlungen zur Werbewissenschaft und Werbepraxis Advertising Consumers Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4020588-5 (DE-588)4065541-6 |
| title | Gesellschaftliche Funktionen der Konsumwerbung |
| title_auth | Gesellschaftliche Funktionen der Konsumwerbung |
| title_exact_search | Gesellschaftliche Funktionen der Konsumwerbung |
| title_full | Gesellschaftliche Funktionen der Konsumwerbung Carola Möller |
| title_fullStr | Gesellschaftliche Funktionen der Konsumwerbung Carola Möller |
| title_full_unstemmed | Gesellschaftliche Funktionen der Konsumwerbung Carola Möller |
| title_short | Gesellschaftliche Funktionen der Konsumwerbung |
| title_sort | gesellschaftliche funktionen der konsumwerbung |
| topic | Advertising Consumers Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Consumers Gesellschaft Werbung |
| volume_link | (DE-604)BV002783490 |
| work_keys_str_mv | AT mollercarola gesellschaftlichefunktionenderkonsumwerbung |