Advertising in America: The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Univ.
1968
|
| Edition: | Neudr.Ann Arbor, Mich., 1978 |
| Physical Description: | XXVI, 473 S. graph.Darst. |
Staff View
MARC
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| 300 | |a XXVI, 473 S. |b graph.Darst. | ||
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Record in the Search Index
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| any_adam_object | |
| author | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_GND | (DE-588)104701773 |
| author_facet | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_role | aut aut |
| author_sort | Bauer, Raymond Augustine 1916-1977 |
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| building | Verbundindex |
| bvnumber | BV002976625 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)631903190 (DE-599)BVBBV002976625 |
| discipline | Wirtschaftswissenschaften |
| edition | Neudr.Ann Arbor, Mich., 1978 |
| format | Book |
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| id | DE-604.BV002976625 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:51:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001863555 |
| oclc_num | 631903190 |
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| physical | XXVI, 473 S. graph.Darst. |
| psigel | TUB-nvm |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Harvard Univ. |
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| spelling | Bauer, Raymond Augustine 1916-1977 Verfasser (DE-588)104701773 aut Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* Neudr.Ann Arbor, Mich., 1978 Boston Harvard Univ. 1968 XXVI, 473 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Greyser, Stephen A. Verfasser aut |
| spellingShingle | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_auth | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_exact_search | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_full | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_fullStr | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_full_unstemmed | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_short | Advertising in America |
| title_sort | advertising in america the consumer view a report and interpretation of the american association of advertising agencies study on the consumer judgment of advertising in collab with donald l kanter u a |
| title_sub | The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
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