Advertising in America: The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Harvard Univ.
1968
|
| Ausgabe: | Neudr.Ann Arbor, Mich., 1978 |
| Beschreibung: | XXVI, 473 S. graph.Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002976625 | ||
| 003 | DE-604 | ||
| 005 | 20151202 | ||
| 007 | t | ||
| 008 | 900725s1968 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)631903190 | ||
| 035 | |a (DE-599)BVBBV002976625 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Bauer, Raymond Augustine |d 1916-1977 |e Verfasser |0 (DE-588)104701773 |4 aut | |
| 245 | 1 | 0 | |a Advertising in America |b The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |c Raymond A. Bauer ; Stephen A. Greyser* |
| 250 | |a Neudr.Ann Arbor, Mich., 1978 | ||
| 264 | 1 | |a Boston |b Harvard Univ. |c 1968 | |
| 300 | |a XXVI, 473 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Greyser, Stephen A. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nvm | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001863555 | ||
Datensatz im Suchindex
| _version_ | 1804117267160498176 |
|---|---|
| any_adam_object | |
| author | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_GND | (DE-588)104701773 |
| author_facet | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_role | aut aut |
| author_sort | Bauer, Raymond Augustine 1916-1977 |
| author_variant | r a b ra rab s a g sa sag |
| building | Verbundindex |
| bvnumber | BV002976625 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)631903190 (DE-599)BVBBV002976625 |
| discipline | Wirtschaftswissenschaften |
| edition | Neudr.Ann Arbor, Mich., 1978 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01064nam a2200289 c 4500</leader><controlfield tag="001">BV002976625</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151202 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1968 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631903190</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002976625</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bauer, Raymond Augustine</subfield><subfield code="d">1916-1977</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)104701773</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising in America</subfield><subfield code="b">The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a.</subfield><subfield code="c">Raymond A. Bauer ; Stephen A. Greyser*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Neudr.Ann Arbor, Mich., 1978</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Harvard Univ.</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 473 S.</subfield><subfield code="b">graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Greyser, Stephen A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nvm</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001863555</subfield></datafield></record></collection> |
| id | DE-604.BV002976625 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:51:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001863555 |
| oclc_num | 631903190 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XXVI, 473 S. graph.Darst. |
| psigel | TUB-nvm |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Harvard Univ. |
| record_format | marc |
| spelling | Bauer, Raymond Augustine 1916-1977 Verfasser (DE-588)104701773 aut Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* Neudr.Ann Arbor, Mich., 1978 Boston Harvard Univ. 1968 XXVI, 473 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Greyser, Stephen A. Verfasser aut |
| spellingShingle | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_auth | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_exact_search | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| title_full | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_fullStr | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_full_unstemmed | Advertising in America The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. Raymond A. Bauer ; Stephen A. Greyser* |
| title_short | Advertising in America |
| title_sort | advertising in america the consumer view a report and interpretation of the american association of advertising agencies study on the consumer judgment of advertising in collab with donald l kanter u a |
| title_sub | The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a. |
| work_keys_str_mv | AT bauerraymondaugustine advertisinginamericatheconsumerviewareportandinterpretationoftheamericanassociationofadvertisingagenciesstudyontheconsumerjudgmentofadvertisingincollabwithdonaldlkanterua AT greyserstephena advertisinginamericatheconsumerviewareportandinterpretationoftheamericanassociationofadvertisingagenciesstudyontheconsumerjudgmentofadvertisingincollabwithdonaldlkanterua |