Bauer, R. A., & Greyser, S. A. (1968). Advertising in America: The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a (Neudr.Ann Arbor, Mich., 1978.). Harvard Univ.
Chicago-Zitierstil (17. Ausg.)Bauer, Raymond Augustine, und Stephen A. Greyser. Advertising in America: The Consumer View. A Report and Interpretation of the American Association of Advertising Agencies' Study on the Consumer Judgment of Advertising. In Collab. with Donald L. Kanter U.a. Neudr.Ann Arbor, Mich., 1978. Boston: Harvard Univ, 1968.
MLA-Zitierstil (9. Ausg.)Bauer, Raymond Augustine, und Stephen A. Greyser. Advertising in America: The Consumer View. A Report and Interpretation of the American Association of Advertising Agencies' Study on the Consumer Judgment of Advertising. In Collab. with Donald L. Kanter U.a. Neudr.Ann Arbor, Mich., 1978. Harvard Univ, 1968.