Measuring advertising effectiveness: Selected readings
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1969
|
| Ausgabe: | 1. print. |
| Schriftenreihe: | AMA reprint series.
|
| Schlagworte: | |
| Beschreibung: | IX,233 S. |
Internformat
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| 250 | |a 1. print. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1969 | |
| 300 | |a IX,233 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a AMA reprint series. | |
| 650 | 7 | |a Effectiviteit |2 gtt | |
| 650 | 4 | |a Publicité - Taux de rendement | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 700 | 1 | |a Wheatley, John J. |e Sonstige |4 oth | |
| 940 | 1 | |q TUB-nseb | |
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Datensatz im Suchindex
| _version_ | 1804117267033620480 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV002976499 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 Z286.C48 |
| callnumber-search | HF5821 Z286.C48 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)2302 (DE-599)BVBBV002976499 |
| dewey-full | 659.1 070.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
| dewey-ones | 659 - Advertising and public relations 070 - Documentary, educational, news media; journalism |
| dewey-raw | 659.1 070.5 |
| dewey-search | 659.1 070.5 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV002976499 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:51:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001863472 |
| oclc_num | 2302 |
| open_access_boolean | |
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| physical | IX,233 S. |
| psigel | TUB-nseb |
| publishDate | 1969 |
| publishDateSearch | 1969 |
| publishDateSort | 1969 |
| publisher | Irwin |
| record_format | marc |
| series2 | AMA reprint series. |
| spelling | Measuring advertising effectiveness Selected readings ed. by John J. Wheatley 1. print. Homewood, Ill. Irwin 1969 IX,233 S. txt rdacontent n rdamedia nc rdacarrier AMA reprint series. Effectiviteit gtt Publicité - Taux de rendement Reclame gtt Advertising Wheatley, John J. Sonstige oth |
| spellingShingle | Measuring advertising effectiveness Selected readings Effectiviteit gtt Publicité - Taux de rendement Reclame gtt Advertising |
| title | Measuring advertising effectiveness Selected readings |
| title_auth | Measuring advertising effectiveness Selected readings |
| title_exact_search | Measuring advertising effectiveness Selected readings |
| title_full | Measuring advertising effectiveness Selected readings ed. by John J. Wheatley |
| title_fullStr | Measuring advertising effectiveness Selected readings ed. by John J. Wheatley |
| title_full_unstemmed | Measuring advertising effectiveness Selected readings ed. by John J. Wheatley |
| title_short | Measuring advertising effectiveness |
| title_sort | measuring advertising effectiveness selected readings |
| title_sub | Selected readings |
| topic | Effectiviteit gtt Publicité - Taux de rendement Reclame gtt Advertising |
| topic_facet | Effectiviteit Publicité - Taux de rendement Reclame Advertising |
| work_keys_str_mv | AT wheatleyjohnj measuringadvertisingeffectivenessselectedreadings |