Messung der Werbewirkung:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Essen
Girardet
1966
|
| Schriftenreihe: | Grundriss der Werbung
10 |
| Schlagworte: | |
| Beschreibung: | 454 S. |
Internformat
MARC
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| 245 | 1 | 0 | |a Messung der Werbewirkung |c D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
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| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804117261764526080 |
|---|---|
| any_adam_object | |
| author | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_GND | (DE-588)107580268 (DE-588)107580276 (DE-588)119273942 |
| author_facet | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_role | aut aut |
| author_sort | Lucas, Darrell Blaine 1902-1995 |
| author_variant | d b l db dbl s h b sh shb |
| building | Verbundindex |
| bvnumber | BV002970678 |
| classification_rvk | AP 17580 QP 634 |
| ctrlnum | (OCoLC)611116795 (DE-599)BVBBV002970678 |
| dewey-full | 381.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.7 |
| dewey-search | 381.7 |
| dewey-sort | 3381.7 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV002970678 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:51:36Z |
| institution | BVB |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001859919 |
| oclc_num | 611116795 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-945 DE-898 DE-BY-UBR DE-91 DE-BY-TUM DE-M347 DE-83 DE-2070s DE-11 DE-B170 DE-N2 DE-210 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-945 DE-898 DE-BY-UBR DE-91 DE-BY-TUM DE-M347 DE-83 DE-2070s DE-11 DE-B170 DE-N2 DE-210 |
| physical | 454 S. |
| psigel | HUB-ZB011201006 TUB-nveb |
| publishDate | 1966 |
| publishDateSearch | 1966 |
| publishDateSort | 1966 |
| publisher | Girardet |
| record_format | marc |
| series | Grundriss der Werbung |
| series2 | Grundriss der Werbung |
| spelling | Lucas, Darrell Blaine 1902-1995 Verfasser (DE-588)107580268 aut Measuring advertising effectiveness Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen Essen Girardet 1966 454 S. txt rdacontent n rdamedia nc rdacarrier Grundriss der Werbung 10 Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Mediaforschung (DE-588)4135296-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf USA Werbung (DE-588)4065541-6 s Forschungsmethode (DE-588)4155046-8 s DE-604 Werbewirkung (DE-588)4189647-6 s Messung (DE-588)4038852-9 s Mediaforschung (DE-588)4135296-8 s Werbewirkungsanalyse (DE-588)4244492-5 s Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut Hundhausen, Carl 1893-1977 Sonstige (DE-588)119273942 oth Grundriss der Werbung 10 (DE-604)BV001886261 10 |
| spellingShingle | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 Messung der Werbewirkung Grundriss der Werbung Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd Mediaforschung (DE-588)4135296-8 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Messung (DE-588)4038852-9 gnd |
| subject_GND | (DE-588)4244492-5 (DE-588)4135296-8 (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4155046-8 (DE-588)4038852-9 |
| title | Messung der Werbewirkung |
| title_alt | Measuring advertising effectiveness |
| title_auth | Messung der Werbewirkung |
| title_exact_search | Messung der Werbewirkung |
| title_full | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
| title_fullStr | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
| title_full_unstemmed | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
| title_short | Messung der Werbewirkung |
| title_sort | messung der werbewirkung |
| topic | Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd Mediaforschung (DE-588)4135296-8 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Messung (DE-588)4038852-9 gnd |
| topic_facet | Advertising United States Werbewirkungsanalyse Mediaforschung Werbewirkung Werbung Forschungsmethode Messung USA |
| volume_link | (DE-604)BV001886261 |
| work_keys_str_mv | AT lucasdarrellblaine measuringadvertisingeffectiveness AT brittsteuarthenderson measuringadvertisingeffectiveness AT hundhausencarl measuringadvertisingeffectiveness AT lucasdarrellblaine messungderwerbewirkung AT brittsteuarthenderson messungderwerbewirkung AT hundhausencarl messungderwerbewirkung |