Management in marketing: Text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
1961
|
| Schriftenreihe: | McGraw-Hill series in marketing and advertising
|
| Schlagworte: | |
| Beschreibung: | XVIII,657 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002916161 | ||
| 003 | DE-604 | ||
| 005 | 20130701 | ||
| 007 | t | ||
| 008 | 900725s1961 |||| 00||| eng d | ||
| 035 | |a (OCoLC)242548 | ||
| 035 | |a (DE-599)BVBBV002916161 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-19 |a DE-N2 |a DE-83 |a DE-2070s |a DE-188 |a DE-20 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lazo, Hector |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Management in marketing |b Text and cases |c Hector Lazo ; Arnold Corbin |
| 264 | 1 | |a New York |b McGraw-Hill |c 1961 | |
| 300 | |a XVIII,657 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing and advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Cas, Études de | |
| 650 | 7 | |a Pesquisa De Mercado |2 larpcal | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Corbin, Arnold |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001825547 | ||
Datensatz im Suchindex
| _version_ | 1804117209890422784 |
|---|---|
| any_adam_object | |
| author | Lazo, Hector Corbin, Arnold |
| author_facet | Lazo, Hector Corbin, Arnold |
| author_role | aut aut |
| author_sort | Lazo, Hector |
| author_variant | h l hl a c ac |
| building | Verbundindex |
| bvnumber | BV002916161 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)242548 (DE-599)BVBBV002916161 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01187nam a2200385 c 4500</leader><controlfield tag="001">BV002916161</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130701 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1961 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)242548</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002916161</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lazo, Hector</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Management in marketing</subfield><subfield code="b">Text and cases</subfield><subfield code="c">Hector Lazo ; Arnold Corbin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1961</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII,657 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing and advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Pesquisa De Mercado</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Corbin, Arnold</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001825547</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV002916161 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:46Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001825547 |
| oclc_num | 242548 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-N2 DE-83 DE-2070s DE-188 DE-20 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-N2 DE-83 DE-2070s DE-188 DE-20 |
| physical | XVIII,657 S. |
| psigel | TUB-nveb |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Lazo, Hector Verfasser aut Management in marketing Text and cases Hector Lazo ; Arnold Corbin New York McGraw-Hill 1961 XVIII,657 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Marketing Marketing - Cas, Études de Pesquisa De Mercado larpcal Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Corbin, Arnold Verfasser aut |
| spellingShingle | Lazo, Hector Corbin, Arnold Management in marketing Text and cases Marketing Marketing - Cas, Études de Pesquisa De Mercado larpcal Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Management in marketing Text and cases |
| title_auth | Management in marketing Text and cases |
| title_exact_search | Management in marketing Text and cases |
| title_full | Management in marketing Text and cases Hector Lazo ; Arnold Corbin |
| title_fullStr | Management in marketing Text and cases Hector Lazo ; Arnold Corbin |
| title_full_unstemmed | Management in marketing Text and cases Hector Lazo ; Arnold Corbin |
| title_short | Management in marketing |
| title_sort | management in marketing text and cases |
| title_sub | Text and cases |
| topic | Marketing Marketing - Cas, Études de Pesquisa De Mercado larpcal Marketing Case studies |
| topic_facet | Marketing Marketing - Cas, Études de Pesquisa De Mercado Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT lazohector managementinmarketingtextandcases AT corbinarnold managementinmarketingtextandcases |