Die hohe Kunst des Werbetextens: fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
München
Dummer & Müller
1967
|
| Ausgabe: | 2. Aufl. |
| Schlagworte: | |
| Beschreibung: | 142 S. Ill. |
Internformat
MARC
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| 005 | 20090918 | ||
| 007 | t | ||
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| 041 | 0 | |a ger | |
| 049 | |a DE-384 | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 130 | 0 | |a The art of writing advertising | |
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| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Bernbach, William |d 1911-1982 |e Sonstige |0 (DE-588)119111330 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001822286 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804117204975747072 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)119111330 |
| building | Verbundindex |
| bvnumber | BV002910549 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)631250315 (DE-599)BVBBV002910549 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| id | DE-604.BV002910549 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:42Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822286 |
| oclc_num | 631250315 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | 142 S. Ill. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Dummer & Müller |
| record_format | marc |
| spelling | The art of writing advertising Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves 2. Aufl. München Dummer & Müller 1967 142 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s 1\p DE-604 Higgins, Denis Sonstige oth Bernbach, William 1911-1982 Sonstige (DE-588)119111330 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4065535-0 |
| title | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_alt | The art of writing advertising |
| title_auth | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_exact_search | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_fullStr | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full_unstemmed | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_short | Die hohe Kunst des Werbetextens |
| title_sort | die hohe kunst des werbetextens funf interviews von denis higgins mit william bernbach leo burnett george gribbin david ogilvy rosser reeves |
| title_sub | fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| topic | Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Werbesprache |
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