Motivation in advertising: motives that make people buy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1957
|
| Series: | McGraw Hill series in advertising and selling
|
| Subjects: | |
| Physical Description: | XI,210 S.m.Taf. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002910187 | ||
| 003 | DE-604 | ||
| 005 | 20030527 | ||
| 007 | t | ||
| 008 | 900725s1957 |||| 00||| eng d | ||
| 035 | |a (OCoLC)255240 | ||
| 035 | |a (DE-599)BVBBV002910187 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-N2 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5822 | |
| 082 | 0 | |a 659.10115 | |
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Martineau, Pierre |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Motivation in advertising |b motives that make people buy |
| 264 | 1 | |a New York |b McGraw-Hill |c 1957 | |
| 300 | |a XI,210 S.m.Taf. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw Hill series in advertising and selling | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001822030 | ||
Record in the Search Index
| _version_ | 1804117204610842624 |
|---|---|
| any_adam_object | |
| author | Martineau, Pierre |
| author_facet | Martineau, Pierre |
| author_role | aut |
| author_sort | Martineau, Pierre |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV002910187 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)255240 (DE-599)BVBBV002910187 |
| dewey-full | 659.10115 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10115 |
| dewey-search | 659.10115 |
| dewey-sort | 3659.10115 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01068nam a2200361 c 4500</leader><controlfield tag="001">BV002910187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030527 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1957 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)255240</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002910187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5822</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.10115</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Martineau, Pierre</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Motivation in advertising</subfield><subfield code="b">motives that make people buy</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1957</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI,210 S.m.Taf.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw Hill series in advertising and selling</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Psychologische aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Aspect psychologique</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001822030</subfield></datafield></record></collection> |
| id | DE-604.BV002910187 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822030 |
| oclc_num | 255240 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-N2 DE-83 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-N2 DE-83 DE-188 |
| physical | XI,210 S.m.Taf. |
| psigel | TUB-nveb |
| publishDate | 1957 |
| publishDateSearch | 1957 |
| publishDateSort | 1957 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw Hill series in advertising and selling |
| spelling | Martineau, Pierre Verfasser aut Motivation in advertising motives that make people buy New York McGraw-Hill 1957 XI,210 S.m.Taf. txt rdacontent n rdamedia nc rdacarrier McGraw Hill series in advertising and selling Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| spellingShingle | Martineau, Pierre Motivation in advertising motives that make people buy Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| title | Motivation in advertising motives that make people buy |
| title_auth | Motivation in advertising motives that make people buy |
| title_exact_search | Motivation in advertising motives that make people buy |
| title_full | Motivation in advertising motives that make people buy |
| title_fullStr | Motivation in advertising motives that make people buy |
| title_full_unstemmed | Motivation in advertising motives that make people buy |
| title_short | Motivation in advertising |
| title_sort | motivation in advertising motives that make people buy |
| title_sub | motives that make people buy |
| topic | Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| topic_facet | Psychologische aspecten Publicité - Aspect psychologique Reclame Psychologie Advertising Psychological aspects |
| work_keys_str_mv | AT martineaupierre motivationinadvertisingmotivesthatmakepeoplebuy |