Motivation in advertising: motives that make people buy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
1957
|
| Schriftenreihe: | McGraw Hill series in advertising and selling
|
| Schlagworte: | |
| Beschreibung: | XI,210 S.m.Taf. |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804117204610842624 |
|---|---|
| any_adam_object | |
| author | Martineau, Pierre |
| author_facet | Martineau, Pierre |
| author_role | aut |
| author_sort | Martineau, Pierre |
| author_variant | p m pm |
| building | Verbundindex |
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| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)255240 (DE-599)BVBBV002910187 |
| dewey-full | 659.10115 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10115 |
| dewey-search | 659.10115 |
| dewey-sort | 3659.10115 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002910187 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
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| physical | XI,210 S.m.Taf. |
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| publishDate | 1957 |
| publishDateSearch | 1957 |
| publishDateSort | 1957 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw Hill series in advertising and selling |
| spelling | Martineau, Pierre Verfasser aut Motivation in advertising motives that make people buy New York McGraw-Hill 1957 XI,210 S.m.Taf. txt rdacontent n rdamedia nc rdacarrier McGraw Hill series in advertising and selling Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| spellingShingle | Martineau, Pierre Motivation in advertising motives that make people buy Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| title | Motivation in advertising motives that make people buy |
| title_auth | Motivation in advertising motives that make people buy |
| title_exact_search | Motivation in advertising motives that make people buy |
| title_full | Motivation in advertising motives that make people buy |
| title_fullStr | Motivation in advertising motives that make people buy |
| title_full_unstemmed | Motivation in advertising motives that make people buy |
| title_short | Motivation in advertising |
| title_sort | motivation in advertising motives that make people buy |
| title_sub | motives that make people buy |
| topic | Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects |
| topic_facet | Psychologische aspecten Publicité - Aspect psychologique Reclame Psychologie Advertising Psychological aspects |
| work_keys_str_mv | AT martineaupierre motivationinadvertisingmotivesthatmakepeoplebuy |