An analytical approach to advertising expenditure strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Association of National Advertisers
1960
|
| Ausgabe: | 2.print. |
| Schlagworte: | |
| Beschreibung: | XII,127 S. |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804117204580433920 |
|---|---|
| any_adam_object | |
| author | Weinberg, Robert S. |
| author_facet | Weinberg, Robert S. |
| author_role | aut |
| author_sort | Weinberg, Robert S. |
| author_variant | r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV002910145 |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)478579102 (DE-599)BVBBV002910145 |
| discipline | Wirtschaftswissenschaften |
| edition | 2.print. |
| format | Book |
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| id | DE-604.BV002910145 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822006 |
| oclc_num | 478579102 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-83 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-83 |
| physical | XII,127 S. |
| psigel | TUB-nveb |
| publishDate | 1960 |
| publishDateSearch | 1960 |
| publishDateSort | 1960 |
| publisher | Association of National Advertisers |
| record_format | marc |
| spelling | Weinberg, Robert S. Verfasser aut An analytical approach to advertising expenditure strategy 2.print. New York Association of National Advertisers 1960 XII,127 S. txt rdacontent n rdamedia nc rdacarrier Werbebudget (DE-588)4189632-4 gnd rswk-swf Werbebudget (DE-588)4189632-4 s DE-604 |
| spellingShingle | Weinberg, Robert S. An analytical approach to advertising expenditure strategy Werbebudget (DE-588)4189632-4 gnd |
| subject_GND | (DE-588)4189632-4 |
| title | An analytical approach to advertising expenditure strategy |
| title_auth | An analytical approach to advertising expenditure strategy |
| title_exact_search | An analytical approach to advertising expenditure strategy |
| title_full | An analytical approach to advertising expenditure strategy |
| title_fullStr | An analytical approach to advertising expenditure strategy |
| title_full_unstemmed | An analytical approach to advertising expenditure strategy |
| title_short | An analytical approach to advertising expenditure strategy |
| title_sort | an analytical approach to advertising expenditure strategy |
| topic | Werbebudget (DE-588)4189632-4 gnd |
| topic_facet | Werbebudget |
| work_keys_str_mv | AT weinbergroberts ananalyticalapproachtoadvertisingexpenditurestrategy |