Modern institutional advertising: Including corporate, corporate image, association, service, and all other major forms of non-product advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1967
|
| Subjects: | |
| Physical Description: | XII,299 S.m.Abb. |
Staff View
MARC
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| 650 | 4 | |a Entreprises - Image | |
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| 650 | 4 | |a Institutional advertising | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Flanagan, George A. |
| author_facet | Flanagan, George A. |
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| author_sort | Flanagan, George A. |
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| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002910136 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822000 |
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| physical | XII,299 S.m.Abb. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Flanagan, George A. Verfasser aut Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan New York [u.a.] McGraw-Hill 1967 XII,299 S.m.Abb. txt rdacontent n rdamedia nc rdacarrier Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| spellingShingle | Flanagan, George A. Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| title | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_auth | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_exact_search | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_full | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_fullStr | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_full_unstemmed | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_short | Modern institutional advertising |
| title_sort | modern institutional advertising including corporate corporate image association service and all other major forms of non product advertising |
| title_sub | Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| topic | Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| topic_facet | Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| work_keys_str_mv | AT flanagangeorgea moderninstitutionaladvertisingincludingcorporatecorporateimageassociationserviceandallothermajorformsofnonproductadvertising |