Modern institutional advertising: Including corporate, corporate image, association, service, and all other major forms of non-product advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1967
|
| Schlagworte: | |
| Beschreibung: | XII,299 S.m.Abb. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002910136 | ||
| 003 | DE-604 | ||
| 005 | 20150922 | ||
| 007 | t | ||
| 008 | 900725s1967 |||| 00||| eng d | ||
| 035 | |a (OCoLC)338841 | ||
| 035 | |a (DE-599)BVBBV002910136 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-739 |a DE-355 |a DE-N2 |a DE-19 |a DE-188 | ||
| 050 | 0 | |a HD59 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Flanagan, George A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Modern institutional advertising |b Including corporate, corporate image, association, service, and all other major forms of non-product advertising |c George A. Flanagan |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1967 | |
| 300 | |a XII,299 S.m.Abb. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entreprises - Image | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Industrial publicity | |
| 650 | 4 | |a Institutional advertising | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001822000 | ||
Datensatz im Suchindex
| _version_ | 1804117204558413824 |
|---|---|
| any_adam_object | |
| author | Flanagan, George A. |
| author_facet | Flanagan, George A. |
| author_role | aut |
| author_sort | Flanagan, George A. |
| author_variant | g a f ga gaf |
| building | Verbundindex |
| bvnumber | BV002910136 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)338841 (DE-599)BVBBV002910136 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01085nam a2200337 c 4500</leader><controlfield tag="001">BV002910136</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150922 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1967 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)338841</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002910136</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Flanagan, George A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modern institutional advertising</subfield><subfield code="b">Including corporate, corporate image, association, service, and all other major forms of non-product advertising</subfield><subfield code="c">George A. Flanagan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1967</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII,299 S.m.Abb.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises - Image</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate image</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial publicity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Institutional advertising</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001822000</subfield></datafield></record></collection> |
| id | DE-604.BV002910136 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822000 |
| oclc_num | 338841 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-355 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
| physical | XII,299 S.m.Abb. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Flanagan, George A. Verfasser aut Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan New York [u.a.] McGraw-Hill 1967 XII,299 S.m.Abb. txt rdacontent n rdamedia nc rdacarrier Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| spellingShingle | Flanagan, George A. Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| title | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_auth | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_exact_search | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| title_full | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_fullStr | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_full_unstemmed | Modern institutional advertising Including corporate, corporate image, association, service, and all other major forms of non-product advertising George A. Flanagan |
| title_short | Modern institutional advertising |
| title_sort | modern institutional advertising including corporate corporate image association service and all other major forms of non product advertising |
| title_sub | Including corporate, corporate image, association, service, and all other major forms of non-product advertising |
| topic | Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| topic_facet | Entreprises - Image Relations publiques Corporate image Industrial publicity Institutional advertising |
| work_keys_str_mv | AT flanagangeorgea moderninstitutionaladvertisingincludingcorporatecorporateimageassociationserviceandallothermajorformsofnonproductadvertising |