Marketing management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. [u.a.]
Wiley
1981
|
| Edition: | 4. ed. |
| Series: | Wiley series in marketing
|
| Subjects: | |
| Physical Description: | XIX, 778 S. graph. Darst. |
| ISBN: | 047105948X |
Staff View
MARC
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Record in the Search Index
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| author | Davis, Kenneth R. |
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| callnumber-search | HF5415.13 |
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV002910081 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| isbn | 047105948X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001821960 |
| oclc_num | 6603381 |
| open_access_boolean | |
| owner | DE-384 DE-188 DE-706 |
| owner_facet | DE-384 DE-188 DE-706 |
| physical | XIX, 778 S. graph. Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Davis, Kenneth R. Verfasser aut Marketing management Kenneth R. Davis 4. ed. New York, N.Y. [u.a.] Wiley 1981 XIX, 778 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s |
| spellingShingle | Davis, Kenneth R. Marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Kenneth R. Davis |
| title_fullStr | Marketing management Kenneth R. Davis |
| title_full_unstemmed | Marketing management Kenneth R. Davis |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Management Marketingmanagement Marketing Management |
| work_keys_str_mv | AT daviskennethr marketingmanagement |