Marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, N.Y. [u.a.]
Wiley
1981
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Wiley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIX, 778 S. graph. Darst. |
| ISBN: | 047105948X |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20210604 | ||
| 007 | t | ||
| 008 | 900725s1981 d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)6603381 | ||
| 035 | |a (DE-599)BVBBV002910081 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Davis, Kenneth R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c Kenneth R. Davis |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, N.Y. [u.a.] |b Wiley |c 1981 | |
| 300 | |a XIX, 778 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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| 689 | 2 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001821960 | ||
Datensatz im Suchindex
| _version_ | 1804117204502839296 |
|---|---|
| any_adam_object | |
| author | Davis, Kenneth R. |
| author_facet | Davis, Kenneth R. |
| author_role | aut |
| author_sort | Davis, Kenneth R. |
| author_variant | k r d kr krd |
| building | Verbundindex |
| bvnumber | BV002910081 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)6603381 (DE-599)BVBBV002910081 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV002910081 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| isbn | 047105948X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001821960 |
| oclc_num | 6603381 |
| open_access_boolean | |
| owner | DE-384 DE-188 DE-706 |
| owner_facet | DE-384 DE-188 DE-706 |
| physical | XIX, 778 S. graph. Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Davis, Kenneth R. Verfasser aut Marketing management Kenneth R. Davis 4. ed. New York, N.Y. [u.a.] Wiley 1981 XIX, 778 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s |
| spellingShingle | Davis, Kenneth R. Marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Kenneth R. Davis |
| title_fullStr | Marketing management Kenneth R. Davis |
| title_full_unstemmed | Marketing management Kenneth R. Davis |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Management Marketingmanagement Marketing Management |
| work_keys_str_mv | AT daviskennethr marketingmanagement |