APA (7th ed.) Citation

Davis, K. R. (1981). Marketing management (4. ed.). Wiley.

Chicago Style (17th ed.) Citation

Davis, Kenneth R. Marketing Management. 4. ed. New York, N.Y. [u.a.]: Wiley, 1981.

MLA (9th ed.) Citation

Davis, Kenneth R. Marketing Management. 4. ed. Wiley, 1981.