APA-Zitierstil (7. Ausg.)

Hepner, H. W. (1964). Advertising: Creative communication with consumers (4. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. 4. ed. New York [u.a.]: McGraw-Hill, 1964.

MLA-Zitierstil (9. Ausg.)

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. 4. ed. McGraw-Hill, 1964.