Advertising: creative communication with consumers
Gespeichert in:
| Vorheriger Titel: | Hepner, Harry Walker Modern advertising |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1964
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | VIII, 692 S. Ill., graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804117204498644992 |
|---|---|
| any_adam_object | |
| author | Hepner, Harry Walker |
| author_facet | Hepner, Harry Walker |
| author_role | aut |
| author_sort | Hepner, Harry Walker |
| author_variant | h w h hw hwh |
| building | Verbundindex |
| bvnumber | BV002910065 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)421487 (DE-599)BVBBV002910065 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV002910065 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001821951 |
| oclc_num | 421487 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-M472 DE-N2 DE-83 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-M472 DE-N2 DE-83 DE-188 |
| physical | VIII, 692 S. Ill., graph. Darst. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Hepner, Harry Walker Verfasser aut Advertising creative communication with consumers Harry Walker Hepner 4. ed. New York [u.a.] McGraw-Hill 1964 VIII, 692 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 3. Auflage Hepner, Harry Walker Modern advertising |
| spellingShingle | Hepner, Harry Walker Advertising creative communication with consumers Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising creative communication with consumers |
| title_auth | Advertising creative communication with consumers |
| title_exact_search | Advertising creative communication with consumers |
| title_full | Advertising creative communication with consumers Harry Walker Hepner |
| title_fullStr | Advertising creative communication with consumers Harry Walker Hepner |
| title_full_unstemmed | Advertising creative communication with consumers Harry Walker Hepner |
| title_old | Hepner, Harry Walker Modern advertising |
| title_short | Advertising |
| title_sort | advertising creative communication with consumers |
| title_sub | creative communication with consumers |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT hepnerharrywalker advertisingcreativecommunicationwithconsumers |