Marketing management: a behavioral systems approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio
Merrill
1966
|
| Subjects: | |
| Physical Description: | XV, 619 S. Ill., graph. Darst. |
Staff View
MARC
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Record in the Search Index
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| author | Field, George A. Douglas, John Tarpey, Lawrence X. |
| author_facet | Field, George A. Douglas, John Tarpey, Lawrence X. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002910042 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001821937 |
| oclc_num | 242519 |
| open_access_boolean | |
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| physical | XV, 619 S. Ill., graph. Darst. |
| publishDate | 1966 |
| publishDateSearch | 1966 |
| publishDateSort | 1966 |
| publisher | Merrill |
| record_format | marc |
| spelling | Field, George A. Verfasser aut Marketing management a behavioral systems approach George A. Field ; John Douglas ; Lawrence X. Tarpey Columbus, Ohio Merrill 1966 XV, 619 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Douglas, John Verfasser aut Tarpey, Lawrence X. Verfasser aut |
| spellingShingle | Field, George A. Douglas, John Tarpey, Lawrence X. Marketing management a behavioral systems approach Marketing - Gestion Marketing Management |
| title | Marketing management a behavioral systems approach |
| title_auth | Marketing management a behavioral systems approach |
| title_exact_search | Marketing management a behavioral systems approach |
| title_full | Marketing management a behavioral systems approach George A. Field ; John Douglas ; Lawrence X. Tarpey |
| title_fullStr | Marketing management a behavioral systems approach George A. Field ; John Douglas ; Lawrence X. Tarpey |
| title_full_unstemmed | Marketing management a behavioral systems approach George A. Field ; John Douglas ; Lawrence X. Tarpey |
| title_short | Marketing management |
| title_sort | marketing management a behavioral systems approach |
| title_sub | a behavioral systems approach |
| topic | Marketing - Gestion Marketing Management |
| topic_facet | Marketing - Gestion Marketing Management |
| work_keys_str_mv | AT fieldgeorgea marketingmanagementabehavioralsystemsapproach AT douglasjohn marketingmanagementabehavioralsystemsapproach AT tarpeylawrencex marketingmanagementabehavioralsystemsapproach |