Psychologie der Werbung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Rosenheim
Komar
1969
|
| Schlagworte: | |
| Beschreibung: | 288 S. Ill., graph. Darst. |
Internformat
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| 100 | 1 | |a Rosenstiel, Lutz von |d 1938-2013 |e Verfasser |0 (DE-588)118195476 |4 aut | |
| 245 | 1 | 0 | |a Psychologie der Werbung |c Lutz von Rosenstiel |
| 264 | 1 | |a Rosenheim |b Komar |c 1969 | |
| 300 | |a 288 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rosenstiel, Lutz von 1938-2013 |
| author_GND | (DE-588)118195476 |
| author_facet | Rosenstiel, Lutz von 1938-2013 |
| author_role | aut |
| author_sort | Rosenstiel, Lutz von 1938-2013 |
| author_variant | l v r lv lvr |
| building | Verbundindex |
| bvnumber | BV002902255 |
| classification_rvk | AP 17520 CW 7500 QP 631 |
| classification_tum | PSY 435f |
| ctrlnum | (OCoLC)18866444 (DE-599)BVBBV002902255 |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002902255 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:34Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001817281 |
| oclc_num | 18866444 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-861 DE-355 DE-BY-UBR DE-20 DE-824 DE-54 DE-19 DE-BY-UBM DE-29 DE-M472 DE-91 DE-BY-TUM DE-523 DE-526 DE-634 DE-M468 DE-188 DE-706 |
| owner_facet | DE-12 DE-384 DE-861 DE-355 DE-BY-UBR DE-20 DE-824 DE-54 DE-19 DE-BY-UBM DE-29 DE-M472 DE-91 DE-BY-TUM DE-523 DE-526 DE-634 DE-M468 DE-188 DE-706 |
| physical | 288 S. Ill., graph. Darst. |
| publishDate | 1969 |
| publishDateSearch | 1969 |
| publishDateSort | 1969 |
| publisher | Komar |
| record_format | marc |
| spelling | Rosenstiel, Lutz von 1938-2013 Verfasser (DE-588)118195476 aut Psychologie der Werbung Lutz von Rosenstiel Rosenheim Komar 1969 288 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 Werbung (DE-588)4065541-6 s |
| spellingShingle | Rosenstiel, Lutz von 1938-2013 Psychologie der Werbung Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4065541-6 |
| title | Psychologie der Werbung |
| title_auth | Psychologie der Werbung |
| title_exact_search | Psychologie der Werbung |
| title_full | Psychologie der Werbung Lutz von Rosenstiel |
| title_fullStr | Psychologie der Werbung Lutz von Rosenstiel |
| title_full_unstemmed | Psychologie der Werbung Lutz von Rosenstiel |
| title_short | Psychologie der Werbung |
| title_sort | psychologie der werbung |
| topic | Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Psychologische aspecten Reclame Psychologie Advertising Psychological aspects Werbepsychologie Werbung |
| work_keys_str_mv | AT rosenstiellutzvon psychologiederwerbung |