Consumer behavior and marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Mifflin
1967
|
| Subjects: | |
| Physical Description: | X, 336 S. graph. Darst. |
Staff View
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Record in the Search Index
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| author | Myers, James H. Reynolds, William H. |
| author_facet | Myers, James H. Reynolds, William H. |
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| author_sort | Myers, James H. |
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| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002890429 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001809944 |
| oclc_num | 242649 |
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| physical | X, 336 S. graph. Darst. |
| psigel | TUB-nvmb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Mifflin |
| record_format | marc |
| spelling | Myers, James H. Verfasser aut Consumer behavior and marketing management James H. Myers ; William H. Reynolds Boston [u.a.] Mifflin 1967 X, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) Reynolds, William H. Verfasser aut |
| spellingShingle | Myers, James H. Reynolds, William H. Consumer behavior and marketing management Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| title | Consumer behavior and marketing management |
| title_auth | Consumer behavior and marketing management |
| title_exact_search | Consumer behavior and marketing management |
| title_full | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_fullStr | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_full_unstemmed | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_short | Consumer behavior and marketing management |
| title_sort | consumer behavior and marketing management |
| topic | Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| topic_facet | Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| work_keys_str_mv | AT myersjamesh consumerbehaviorandmarketingmanagement AT reynoldswilliamh consumerbehaviorandmarketingmanagement |