Consumer behavior and marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Mifflin
1967
|
| Schlagworte: | |
| Beschreibung: | X, 336 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Myers, James H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing management |c James H. Myers ; William H. Reynolds |
| 264 | 1 | |a Boston [u.a.] |b Mifflin |c 1967 | |
| 300 | |a X, 336 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 700 | 1 | |a Reynolds, William H. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nvmb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001809944 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Myers, James H. Reynolds, William H. |
| author_facet | Myers, James H. Reynolds, William H. |
| author_role | aut aut |
| author_sort | Myers, James H. |
| author_variant | j h m jh jhm w h r wh whr |
| building | Verbundindex |
| bvnumber | BV002890429 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 5560 QP 611 |
| ctrlnum | (OCoLC)242649 (DE-599)BVBBV002890429 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002890429 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001809944 |
| oclc_num | 242649 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-945 DE-83 DE-188 DE-N2 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-945 DE-83 DE-188 DE-N2 |
| physical | X, 336 S. graph. Darst. |
| psigel | TUB-nvmb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Mifflin |
| record_format | marc |
| spelling | Myers, James H. Verfasser aut Consumer behavior and marketing management James H. Myers ; William H. Reynolds Boston [u.a.] Mifflin 1967 X, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) Reynolds, William H. Verfasser aut |
| spellingShingle | Myers, James H. Reynolds, William H. Consumer behavior and marketing management Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| title | Consumer behavior and marketing management |
| title_auth | Consumer behavior and marketing management |
| title_exact_search | Consumer behavior and marketing management |
| title_full | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_fullStr | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_full_unstemmed | Consumer behavior and marketing management James H. Myers ; William H. Reynolds |
| title_short | Consumer behavior and marketing management |
| title_sort | consumer behavior and marketing management |
| topic | Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| topic_facet | Marketing - Gestion Motivation, Études de (Marketing) Marketing Management Motivation research (Marketing) |
| work_keys_str_mv | AT myersjamesh consumerbehaviorandmarketingmanagement AT reynoldswilliamh consumerbehaviorandmarketingmanagement |