APA (7th ed.) Citation

Myers, J. H., & Reynolds, W. H. (1967). Consumer behavior and marketing management. Mifflin.

Chicago Style (17th ed.) Citation

Myers, James H., and William H. Reynolds. Consumer Behavior and Marketing Management. Boston [u.a.]: Mifflin, 1967.

MLA (9th ed.) Citation

Myers, James H., and William H. Reynolds. Consumer Behavior and Marketing Management. Mifflin, 1967.