Marketing:
Gespeichert in:
| Späterer Titel: | Berndt, Ralph Marketingstrategie und Marketingpolitik |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin [u.a.]
Springer
|
| Schriftenreihe: | Springer-Lehrbuch
|
| Schlagworte: |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804132010212458496 |
|---|---|
| any_adam_object | |
| author | Berndt, Ralph 1947-2020 |
| author_GND | (DE-588)10901815X |
| author_facet | Berndt, Ralph 1947-2020 |
| author_role | aut |
| author_sort | Berndt, Ralph 1947-2020 |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV002756386 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)449912113 (DE-599)BVBBV002756386 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV002756386 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:46:01Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012167615 |
| oclc_num | 449912113 |
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| publisher | Springer |
| record_format | marc |
| series2 | Springer-Lehrbuch |
| spelling | Berndt, Ralph 1947-2020 Verfasser (DE-588)10901815X aut Marketing Ralph Berndt Berlin [u.a.] Springer txt rdacontent n rdamedia nc rdacarrier Springer-Lehrbuch Erschienen: Bd. 1 bis Bd. 3 Marketing Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Später u.d.T. Berndt, Ralph Marketingstrategie und Marketingpolitik |
| spellingShingle | Berndt, Ralph 1947-2020 Marketing Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Ralph Berndt |
| title_fullStr | Marketing Ralph Berndt |
| title_full_unstemmed | Marketing Ralph Berndt |
| title_new | Berndt, Ralph Marketingstrategie und Marketingpolitik |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marktforschung Einführung |
| work_keys_str_mv | AT berndtralph marketing |